Consumer and Market Insights: Dairy & Soyfood in Spain

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Economic recovery in Spain will positively influence consumer spending and consequently drive the demand for Consumer Packaged Goods. Despite a decline in the Dairy market from 2010-2015, it is forecast to register a CAGR of 2.8% during 2015-2020, to reach US$15,864.9 million by 2020. The demands of Spain's again population, as well a desire for indulgence and products meeting their specific needs are motivating consumption in the category.


• The need for products meeting age-aligned needs is the primary motivator of Dairy consumption in Spain

• Milk is the most consumed Dairy & Soy category in Spain

• Overall penetration of private label in Spain’s Dairy & Soy food market stood at 20.8% in value terms in 2015

• The desire to indulge is especially important in the Cheese category

Reasons to Buy

Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking,  giving you an exclusive insight into Spain’s Dairy and Soy market

Quantify the influence of 20 consumption motivations in the Dairy & Soy sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

García Baquero
Burgo De Arias
El Caserio
La Lechera
El Castillo
Central Lechera Asturiana
Vive Soy
Rene Picot
El Ventero
Groupe Lactalis
Gran Capitan
La Cabaña
El Cigarral
Dhul- Flan De Vainilla
Leche Rio
Vive Soy
Oikos Griego
Pur Natur
Art Lactico
Flor de Esquwva
Flor de Burgos
The Collective
Mother Dairy

Table of Contents


• Report Scope

Country Context

• Macroeconomic indicators – GDP Per Capita, Population, Consumer Price Index and Age Profile

• Retail and foodservice analysis – Key Takeaways

Market Overview, Consumer Demographics and Pricing Analysis

• Value and volume analysis for the Spanish Dairy & Soy Food market

• Impact of exchange rate fluctuations on the Spanish Dairy & Soy Food market

• Degree of trade up/down in the Spanish Dairy & Soy Food market (Off-trade and On-trade)

• Volume analysis by category (On-trade and Off-trade analysis)

• Market value and growth rates, by category

• Historic and forecast value analysis by category

• Winners and losers by categories with change in market share

• Segment share (Off-trade / On-trade) in a category (value terms) and change in market share

• Volume consumption analysis by gender, age, education and urbanization – at category level

• Inter-country comparison of Average Price per Kg by category

• Top variants and pack size distribution analysis

• Retailer Price Dynamics (includes % difference from average price)

Retail Landscape and Key Distribution Channels

• Leading retailers in the Spanish Food market

• Leading distribution channels (value terms) in the Spanish Dairy & Soy Food market

• Leading distribution channels (value terms) by category

Competitive Landscape

• Market share of leading brands (in value and volume terms) by category and segment

• Penetration of private label by category in the Spanish Dairy & Soy Food market

• Private label growth (in value terms) compared to brands

Health and Wellness analysis

• Value of Health & Wellness claims by category

• Key Health & Wellness product attributes driving sales

• Key Health & Wellness consumer benefits driving sales

• Key Health & Wellness companies and market share


• Dairy & Soy Food market by type of packaging material/container (in volume terms)

• Dairy & Soy Food market by type of packaging closure/outer (in volume terms)

• Dairy & Soy Food market by type of packaging, forecast(in volume terms)

Demographic Cohort Consumption Patterns

• Overall consumption occasions by age and gender in the Spanish Dairy & Soy Food market

• Private Label consumption occasions by age and gender in the Spanish Dairy & Soy Food market

• Under/Over-consumption levels in the Spanish Dairy & Soy Food market by gender and age

• Consumption frequency by type of consumer in the Spanish Dairy & Soy Food market by gender and age

• Private label consumption by age and gender and comparison to overall consumption levels in in the Spanish Dairy & Soy Food market

Consumer trend analysis

• Canadean’s consumer trend framework and explanation of the sub-trends

• For key trends in Spanish Dairy & Soy Food market:

• How the trend is influencing consumption in the Spanish Dairy & Soy Food market

• How to target the trend in the Spanish Dairy & Soy Food market

• How the trend will evolve in the Spanish Dairy & Soy Food market

• Key target demographic and the rate at which the trend will evolve

• What are the key drivers that will influence growth of Dairy & Soy Food market in the future

Examples of New Product Development

• New products launched in the Spanish Dairy & Soy Food market

• New products launched in global Dairy & Soy Food market

Actions and Recommendations

• How to successfully target key trends in the Spanish Dairy & Soy Food market


• Country context

• Category value and volume data

• Consumer Demographics data

• Sector Overview

• Health & Wellness data

• Segment data

• Packaging data

• Category definitions

• Segment definitions

• Channel definitions

• Health & Wellness definitions

• Explanation of sub-trends

• Market Data Methodology.

• Consumer Data Methodology

• About Canadean

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