Consumer and Market Insights: Feminine Hygiene Market in South Korea
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Majority of the Tampons were consumed by urban population in South Korea. The Internal Cleansers & Sprays category will register the fastest growth at a CAGR of 9.1% during 2015-2020. Hypermarkets & Supermarkets occupies 60.1% share in the South Korean Feminine Hygiene market. Flexible packaging is the most used packaging material accounts for 82.7% share in the Feminine Hygiene market in South Korea. Pfizer Inc, Kimberly-Clark Corporation and The Procter & Gamble Company are the major players in South Korea.
Scope
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in South Korea provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained
• Market data: Overall market value and volume data with growth analysis for 2010-2020
• Category coverage: Value and growth analysis for Internal Cleansers & Sprays, Pantiliners & Shields, Sanitary Pads, Tampons, Women's Disposable Razors & Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
• Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
• Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Health & Beauty Stores and more
• Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper & board, rigid plastics, rigid metal and others; container data for: Bag/Sachet, Film, Bottles, Box, Blister Pack, Aerosol and others.
• Consumer level trends: Top four consumer trends which influence Feminine Hygiene consumption
• Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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