Consumer and Market Insights: Fish & Seafood in Austria
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The Fish & Seafood market in Austria will register higher growth in value terms during 2015-2020 compared to 2010-2015. Fresh Fish & Seafood (Counter) will be the leading value category, while the Chilled Raw Packaged Fish & Seafood – Whole Cuts category will register fastest growth during 2015-2020. The private label penetration in the country remains high.
Scope
• Of the six categories analyzed, Chilled Raw Packaged Fish & Seafood – Whole Cuts will be the fastest growing value category, registering a CAGR of 6.2% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Austria.
• The use of Rigid Plastic is forecast to register the fastest growth among packaging material during 2015-2020
• Private label products had high market penetration of 23.5% in 2015. They compete with brands, which has resulted in private label products gaining market share from brands during 2011-2014.
• The Fresh Fish & Seafood (Counter) and Frozen Fish & Seafood categories are highly fragmented in the Austrian Fish & Seafood market
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Bolton Group
Fisch Feinkost Gmbh
Larsen Danish Seafood Gmbh
Princes Foods B.V.
Elfin Feinkost Gmbh
Friedrich Kaiser Gmbh
Interfood Gmbh
and Norsson
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