Consumer and Market Insights: Fish & Seafood in Denmark
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The low inflation rates supported by the high disposable incomes of consumers in Denmark will drive the growth in the Fish & Seafood market. The Chilled Raw Packaged Fish & Seafood – Whole Cuts is the leading category in value terms. The Fresh Fish & Seafood (Counter) category is projected to witness fastest growth in both value & volume terms during 2015-2020.
Scope
• Of the six categories analyzed, Fresh Fish & Seafood (Counter) will be the fastest growing value category, registering a CAGR of 4.4% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than half of the overall Fish & Seafood distribution in Denmark
• Film closure is forecast to register the fastest growth at a CAGR of 3.7% during 2015-2020
• Fish & Seafood) (Amanda Seafoods A/S and Royal Greenland A/S are the leading market players in the country
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Royal Greenland A/S
Polar Seafood
Rahbekfisk A/S
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