Consumer and Market Insights: Haircare in New Zealand
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New Zealand’s Haircare market is being led by the Shampoo category while the Styling Agents category is forecast to register the fastest value growth during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel for Haircare products in the country. Rigid Plastics is the most commonly used packaging material in New Zealand's Haircare market. Unilever Plc is the leading player in the market.
Scope
– The Haircaremarket in New Zealand is forecast to grow at a CAGR of 3.2% during 2015-2020 in value terms
– The Shampoo category has the highest volume share in the overall Haircaremarket
– The Styling Agents category is forecast to register fastest value growth among all categories during 2015-2020
– Sunsilkand Tresemméare the leading brands in the Styling Agents Category
– The Styling Agents category has the highest private label penetration in New Zealand's Haircaremarket
– Rigid Plastics is the most commonly used packaging material in New Zealand's Haircare market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
The Procter & Gamble Company
L'Oreal S.A.
David Babaii
Henkel Ag & Co. Kgaa
Colgate-Palmolive Company
Giovanni Cosmetics
inc.
Argania
Ecostore Company Limited
Revlon Inc.
Giovanni Cosmetics
inc.
The Quantum Beauty Company Limited
Kao Corporation
Johnson & Johnson
Nu Skin Enterprises Inc.
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