Consumer and Market Insights: Make-Up market in Saudi Arabia
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High disposable income and significant proportion of young population will drive the demand for consumer goods market in Saudi Arabia. In the Saudi Arabian Make-Up market, Face Make-Up is the largest category in value terms, while Nail Make-Up category is forecast to gain maximum market share during 2015-2020.
Scope
• The Make-Up market in Saudi Arabia will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015.
• The Eye Make-Up category accounted for 33.0% share by volume in the Saudi Arabian Make-Up market in 2015.
• Hypermarkets & Supermarkets is the leading distribution channel in the Saudi Arabian Make-Up market.
• Rigid Plastics is the most commonly used packaging material in the Saudi Arabian Make-Up market.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Identify target consumers based on recent analysis of category volume consumption by gender, age-group, education and urbanization
Access to analysis on new products launched in the market
Estée Lauder Inc.
The Procter & Gamble Company
Lvmh
Avon Products Inc.
L'Oreal S.A.
Oriflame Cosmetics S.A.
Revlon Inc.
Shiseido Company Limited
Clarins Group
Cosnova GmbH
Rimmel
Elizabeth Arden Inc.
Lily Rose Cosmetics
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