Consumer and Market Insights: Meat in the US
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Consumer and Market Insights: Meat Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Scope
Consumer and Market Insights: Meat Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
– The per capita consumption is highest in the US among the major countries analyzed
– The Fresh Meat (Counter) category has the highest volume share in the overall Meat market
– Kids & Babies and Early Young Adults together account for more than 40% of Chilled Raw Packaged Meat – Processed consumption
– Both American men and women consume Meat products at a 'heavy frequency'
Reasons to Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of American Meat consumers. This is based on our unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Cargill
Smithfield
Farmland
Hormel
Butterball
Jennie-O
Perdue
Sweet Sue
Eckrich
Dietz & Watson
Hatfield
Banquet
Full Circle
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