Consumer and Market Insights: Meat market in Turkey
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Turkish Meat market is projected to have stable growth during 2015–2020 in local currency terms (TRY Mn) as compared to assessment carried out during review period (2010–2015). In 2015, Fresh Meat (counter) is the most contributing category in terms of volume consumption, while Chilled Raw Packaged Meat – Whole Cuts projected to have the fastest growth during 2015–2020. Products with low fat (Weight Management) and easy-to-cook are among the popular consumer trends that are driving Meat consumption in Turkey. Over the next few years, products that are exclusively positioned on kids and store owned brand will grab more consumer attention.
Scope
– The Meat market in Turkey is forecast to grow at a CAGR of 1.4% during 2015-2020 in value terms
– Turkish consumers are opting for value for money products in the Meat market
– Fresh Meat (Counter) is the leading value category in the Turkish Meat market
– The ‘Chilled Raw Packaged Meat – Whole Cuts’ category is forecast to register fastest value growth among all categories during 2015-2020
– Hypermarkets & Supermarkets is the leading distribution channel across all categories in the Turkish Meat market
– Namet is the leading brand in the Fresh Meat (Counter) category
– The penetration of private label products remains high in the Turkish Meat market
Reasons to Buy
– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
– Access the key and most influential consumer trends driving Meat products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
– Access to analysis on products launched in the market
– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Yildiz Holding A.S
Polonez hakkinda
Banvit Bandirma Vitaminli
Namet Food
Marmara Meat and Food Industry and Trade Inc.
Kerevitas Gida A.S.
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