Consumer and Market Insights: Oral Hygiene in India
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The Oral Hygiene market in India is forecast to register moderate growth in value and volume terms during 2015-2020, due to rising consumer awareness of oral care practices and products. Toothpaste is the leading category by value, while the Mouthwash category is forecast to register fastest growth, albeit from a low base. Initiatives by Indian Dental Association and leading Oral Hygiene manufactures on educating consumers about Oral Hygiene will also drive sales in the rural areas.
Scope
• Among the six categories analyzed, Toothpaste will be the largest category, while the Mouth Wash category is forecast to register fastest growth both in value and volume terms
• Convenience Stores is the leading distribution channel accounting for more than half of the overall Oral Hygiene products distribution share in India.
• The use of Screw Top closure type is forecast to grow at a CAGR of 2.8% during 2015-2020.
• Colgate-Palmolive Gmbh, Johnson & Johnson Gmbh, and Unilever PLC are the leading market players in the country.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
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Access the key and most influential consumer trends driving Oral Hygiene products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
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Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
Reliance Fresh
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Big Bazaar
Health & Glow
Colgate-Palmolive Gmbh
Unilever Plc
Glaxosmithkline Plc
The Procter & Gamble Company
Johnson & Johnson Gmbh
The Himalaya Drug Company
Dabur India Ltd
Amway Corporation
ANCHOR Enterprise Pvt. L
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