Consumer and Market Insights: Oral Hygiene in Portugal
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Recovering economy in Portugal will offer new growth opportunities in the consumer packaged goods market in the country. The Portuguese Oral Hygiene market is led by the Toothpaste category in value terms which is also forecast to register the fastest growth during 2015-2020. Glaxosmithkline Plc is the leading market player in the country.
Scope
• The Oral Hygiene market in Portugal will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
• Hypermarkets & Supermarkets is the leading distribution channel in the Oral Hygiene products distribution in Indonesia
• Flexible Packaging is the most commonly used packaging material which accounted for 50.2% share in 2015 in the Oral Hygiene market in Portugal
• Glaxosmithkline Plc is the leading market player in Portugal
Reasons to Buy
• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
The Procter & Gamble Company
Sunstar Suisse S.A.
Glaxosmithkline Plc
Colgate-Palmolive Gmbh
Johnson & Johnson Gmbh
Combe Incorporated
Reckitt Benckiser Plc
Novafix
Egyptian International Pharmaceutical Industries Co.
Church & Dwight Co. Inc.
Henk
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