Consumer and Market Insights: Skincare in the Netherlands
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Growing GDP per capita and a large proportion of mid-lifers provides opportunities in the Consumer Packaged Goods market in the Netherlands. The Netherlands Skincare market is forecast to register growth in value as well as volume terms during 2015-2020. The Facial Care category will have the largest volume share while Make-Up Remover category is projected to witness fastest growth during 2015-2020. Busy Dutch consumers look for products that simplify their Skincare regime by saving them time and effort, such as On-The-Go products.
Scope
• The Skincare market in the Netherlands will register higher growth in value terms during 2015-2020 compared to 2010-2015.
• Facial Care is the leading category in value terms while Make-Up Remover will register fastest growth during 2015-2020.
• Hypermarkets & Supermarkets is the leading distribution channel in the Netherlands Skincare market.
• Rigid Plastics is the most commonly used packaging material in the Skincare market.
• Dutch consumers are on the lookout for Skincare products with anti-aging properties.
• Demand for personalized Skincare products will rise.
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
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