Consumer and Market Insights: Suncare in Brazil
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Rising inflation is driving the demand for value for money Suncare products among the Brazilian consumers. The Sun Protection category is the largest category in value terms, while the Self-Tan category is forecast to register fastest growth during 2015-2020.
Scope
• Of the three categories analyzed, Self-Tan will be the fastest growing value category, registering a CAGR of 20.8% during 2015-2020
• Hypermarkets & Supermarkets is the leading distribution channel accounting for more than one-fifth of the overall Suncare distribution in Brazil
• The use of Blister Pack outer is forecast to grow at a CAGR of 14.1% during 2015-2020
• Johnson & Johnson GmbH and Beiersdorf AG are the leading market players in the country
• Personalization is an important trend as consumers prefer to use Suncare products that cater to their lifestyles and age
Reasons to Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Suncare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Access to analysis on new products launched in the market
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
L'Oréal Group
Johnson & Johnson GmbH
Hypermarcas
Expanscience Laboratories
J.F. Lazartigue
Beiersdorf AG
Natura
Merck & Co. Inc.
Bayer AG
Energizer Holdings Inc.
Buscape
Payot
Chanel S.A.
Clarins Group
O Boticário Ltd.
Unilever PLC
LVMH
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