China Retailers Reaction to Coronavirus Pandemic (COVID-19) – Case Study
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This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
Identifying and learning from retailers’ strategies during the peak of the Coronavirus outbreak
Scope
– Store staff become individual influencers boosting product sales via digital channels
– Maintaining engagement with core customers via apps and training sessions
– Advancing automation to deliver goods
– Flexing human resources to meet demand across sectors
Reasons to Buy
– This brief looks at how some retailers and brands have reacted during the COVID-19 crisis with the take outs other businesses can use to devise their own strategies.
Alibaba
Nike
Meituan Dianping
JD.com
Hema
Alibaba
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