Country Profile: Dairy & Soy Food Sector in Finland

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Published: August 31, 2017 Report Code: CS4346MF-ST

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GlobalData’s "Country Profile: Dairy & Soy Food Sector in Finland", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Increasing disposable income and growing demand for high protein diets are driving the growth of the Dairy & Soy Food Sector in Finland. The sector is led by the Cheese market by value, while Milk leads in volume terms. The Yogurt market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Dairy & Soy Food products in the country. Rigid Plastics is the most commonly used packaging material in the Finnish Dairy & Soy Food sector. Arla, Valio Oltermanni and Valio Eila are the leading brands in the Finland Diary & Soy Food sector.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
– Category coverage: Value and growth analysis for Butter & Spreadable Fats, Cheese, Cream, Dairy-Based & Soy-Based Desserts, Drinkable Yogurt, Fromage Frais & Quark, Milk, Soymilk & Soy Drinks, and Yogurt with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and container types in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Carton, Film, Bag/Sachet, Tub, Wrapper, Bottle, and Tube.

Scope

– The Dairy & Soy Food sector in Finland is forecast to grow at 2.5% CAGR in value terms during 2016-2021

– The Per capita consumption in the Milk market is noticeably higher compared to other markets in Finland

– Hypermarkets & Supermarkets is the largest distribution channel in the Finnish Dairy & Soy Food sector

– Arla is the leading brand in both value and volume terms in the in the Finnish Dairy & Soy Food sector

– The Milk market leads the Finnish Dairy & Soy Food sector in Health & Wellness claims.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Dairy & Soy Food products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Juustoportti Ltd
Satamaito Omalta Kotitilalta
Groupe Lactalis
Kraft Foods Group Inc.
Kuusamon Juusto
The Kraft Heinz Company
Dr. August Oetker Kg
Ehrmann Ag
Orkla Group
The Whitewave Foods Company
Groupe Danone S.A.

Table of Contents

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Finland in the global and regional context 5

3.1. Finland’s share in the Global and Western European Dairy & Soy Food sector 5

3.2. Finland compared to other leading countries in Western Europe 6

4. Market size analysis – Dairy & Soy Food sector 7

4.1. Value and volume analysis – Dairy & Soy Food sector in Finland 7

4.2. Per capita consumption – Finland compared to Western Europe and globally 8

4.3. Value and volume analysis by markets in the Dairy & Soy Food sector 9

4.4. Growth analysis by markets 10

5. Market and category analysis 11

5.1. Per capita consumption analysis by markets 11

5.2. Market analysis: Butter & Spreadable Fats 12

5.3. Market analysis: Cheese 14

5.4. Market analysis: Cream 16

5.5. Market analysis: Dairy-Based and Soy-Based Desserts 19

5.6. Market analysis: Drinkable Yogurt 22

5.7. Market analysis: Fromage Frais & Quark 23

5.8. Market analysis: Milk 25

5.9. Market analysis: Soymilk & Soy Drinks 27

5.10. Market analysis: Yogurt 29

6. Distribution analysis 30

6.1. Distribution channel share analysis: Dairy & Soy Food sector 30

6.2. Distribution channel share analysis: Butter & Spreadable Fats 31

6.3. Distribution channel share analysis: Cheese 32

6.4. Distribution channel share analysis: Cream 33

6.5. Distribution channel share analysis: Dairy-Based & Soy-Based Desserts 34

6.6. Distribution channel share analysis: Drinkable Yogurt 35

6.7. Distribution channel share analysis: Fromage Frais & Quark 36

6.8. Distribution channel share analysis: Milk 37

6.9. Distribution channel share analysis: Soymilk & Soy Drinks 38

6.10. Distribution channel share analysis: Yogurt 39

7. Competitive landscape 40

7.1. Brand share analysis by sector 40

7.2. Brand share analysis by markets 44

7.3. Brand share analysis by category 56

7.3.1. Butter & Spreadable Fats 56

7.3.2. Cheese 57

7.3.3. Fromage Frais & Quark 59

7.3.4. Milk 60

7.3.5. Soymilk & Soy Drinks 61

7.3.6. Yogurt 62

7.4. Private label share analysis 63

8. Health & Wellness analysis 65

8.1. Market size analysis by Health & Wellness claims 65

8.2. Market size analysis – Health & Wellness product attributes 66

8.3. Market size analysis – Health & Wellness consumer benefits 68

8.4. Leading companies in Finnish Health & Wellness market 70

9. Packaging analysis 75

9.1. Packaging share and growth analysis by packaging material 75

9.2. Packaging share analysis by packaging material 76

9.3. Packaging share and growth analysis by container type 77

9.4. Packaging share analysis by container type 78

9.5. Packaging share and growth analysis by closure type 79

9.6. Packaging share analysis by closure type 80

9.7. Packaging share and growth analysis by outer type 81

9.8. Packaging share analysis by outer type 82

10. Macroeconomic analysis 83

10.1. GDP per capita 86

10.2. Population and population growth 87

10.3. Consumer Price Index 88

10.4. Population breakdown by age 89

11. Consumergraphics 90

11.1. Consumption by Gender 90

11.2. Consumption by Age 91

11.3. Consumption by Education 92

11.4. Consumption by Urbanization 93

12. Methodology 94

13. Definitions 96

14. Appendix 109

15. About GlobalData 132

16. Disclaimer 133

17. Contact Us 134

Table

List of Tables

Table 1: Volume share of Finland in the global and Western Europe Dairy & Soy Food sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 10

Table 3: Value analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 4: Volume analysis of Butter & Spreadable Fats market by categories, 2011-2021 13

Table 5: Value analysis of Cheese market by categories, 2011-2021 15

Table 6: Volume analysis of Cheese market by categories, 2011-2021 15

Table 7: Value analysis by of Cream market categories, 2011-2021 17

Table 8: Volume analysis of Cream market by categories, 2011-2021 18

Table 9: Value analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 20

Table 10: Volume analysis of Dairy-Based & Soy-Based Desserts market by categories, 2011-2021 21

Table 11: Value analysis of Fromage Frais & Quark market by categories, 2011-2021 24

Table 12: Volume analysis of Fromage Frais & Quark market by categories, 2011-2021 24

Table 13: Value analysis of Milk market by categories, 2011-2021 26

Table 14: Volume analysis of Milk market by categories, 2011-2021 26

Table 15: Value analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 16: Volume analysis of Soymilk & Soy Drinks market by categories, 2011-2021 28

Table 17: Brand Value and Volume – Dairy & Soy Food sector 41

Table 18: Brand Value and Volume – Butter & Spreadable Fats market 44

Table 19: Brand Value and Volume – Cheese market 46

Table 20: Brand Value and Volume – Cream market 48

Table 21: Brand Value and Volume – Dairy-Based & Soy-Based Desserts market 49

Table 22: Brand Value and Volume – Drinkable Yogurt market 50

Table 23: Brand Value and Volume – Fromage Frais & Quark market 51

Table 24: Brand Value and Volume – Milk market 52

Table 25: Brand Value and Volume – Soymilk & Soy Drinks market 53

Table 26: Brand Value and Volume – Yogurt market 54

Table 27: Brand Value and Volume – Butter category 56

Table 28: Brand Value and Volume – Margarine/Spreadable Fats category 56

Table 29: Brand Value and Volume – Natural Cheese category 57

Table 30: Brand Value and Volume – Processed Cheese category 57

Table 31: Brand Value and Volume – Quark category 59

Table 32: Brand Value and Volume – Fermented Milk category 60

Table 33: Brand Value and Volume – Flavored Milk category 60

Table 34: Brand Value and Volume – White Milk category 60

Table 35: Brand Value and Volume – Soy Cream category 61

Table 36: Brand Value and Volume – Soy Drinks category 61

Table 37: Brand Value and Volume – Soymilk Liquid category 61

Table 38: Brand Value and Volume – Spoonable Yogurt category 62

Table 39: Consumption of Dairy & Soy Food by Gender and markets (Kg Million, 2016) 90

Table 40: Consumption of Dairy & Soy Food by age and markets (Kg Million, 2016) 91

Table 41: Consumption of Dairy & Soy Food by education and markets (Kg Million, 2016) 92

Table 42: Consumption of Dairy & Soy Food by urbanization and markets (Kg Million, 2016) 93

Table 43: Market Definitions 96

Table 44: Category Definitions 97

Table 45: Category Definitions 98

Table 46: Category Definitions 99

Table 47: Channel Definitions 100

Table 48: Health & Wellness: Product Attributes-Food Minus 101

Table 49: Health & Wellness: Product Attributes – Free From 102

Table 50: Health & Wellness: Product Attributes – Functional & Fortified 103

Table 51: Health & Wellness: Product Attributes – Naturally Healthy 104

Table 52: Health & Wellness: Product Attributes – Food Intolerance 105

Table 53: Health & Wellness: Consumer Benefits – Health Management 106

Table 54: Health & Wellness: Analysis by Consumer Benefits 107

Table 55: Health & Wellness: Consumer Benefits – Performance 108

Table 56: Market Value for Butter & Spreadable Fats – by category (€ Million) 2011-2021 109

Table 57: Market Value for Butter & Spreadable Fats – by category (US$ Million) 2011-2021 109

Table 58: Market Volume for Butter & Spreadable Fats – by category (Kg Million) 2011-2021 110

Table 59: Market Value for Cheese – by category (€ Million) 2011-2021 110

Table 60: Market Value for Cheese – by category (US$ Million) 2011-2021 111

Table 61: Market Volume for Cheese – by category (Kg Million) 2011-2021 111

Table 62: Market Value for Cream – by category (€ Million) 2011-2021 111

Table 63: Market Value for Cream – by category (US$ Million) 2011-2021 112

Table 64: Market Volume for Cream – by category (Kg Million) 2011-2021 113

Table 65: Market Value for Dairy-Based & Soy-Based Desserts – by category (€ Million) 2011-2021 113

Table 66: Market Value for Dairy-Based & Soy-Based Desserts – by category (US$ Million) 2011-2021 114

Table 67: Market Volume for Dairy-Based & Soy-Based Desserts – by category (Kg Million) 2011-2021 115

Table 68: Market Value for Drinkable Yogurt – by category (€ Million) 2011-2021 116

Table 69: Market Value for Drinkable Yogurt – by category (US$ Million) 2011-2021 116

Table 70: Market Volume for Drinkable Yogurt – by category (Kg Million) 2011-2021 117

Table 71: Market Value for Fromage Frais & Quark – by category (€ Million) 2011-2021 117

Table 72: Market Value for Fromage Frais & Quark – by category (US$ Million) 2011-2021 117

Table 73: Market Volume for Fromage Frais & Quark – by category (Kg Million) 2011-2021 118

Table 74: Market Value for Milk – by category (€ Million) 2011-2021 118

Table 75: Market Value for Milk – by category (US$ Million) 2011-2021 119

Table 76: Market Volume for Milk – by category (Kg Million) 2011-2021 119

Table 77: Market Value for Soymilk & Soy Drinks – by category (€ Million) 2011-2021 120

Table 78: Market Value for Soymilk & Soy Drinks – by category (US$ Million) 2011-2021 120

Table 79: Market Volume for Soymilk & Soy Drinks – by category (Kg Million) 2011-2021 121

Table 80: Market Value for Yogurt – by category (€ Million) 2011-2021 121

Table 81: Market Value for Yogurt – by category (US$ Million) 2011-2021 121

Table 82: Market Volume for Yogurt – by category (Kg Million) 2011-2021 122

Table 83: Market Value for Dairy & Soy Food – by category (€ Million) 2011-2021 122

Table 84: Market Value for Dairy & Soy Food – by market (US$ Million) 2011-2021 123

Table 85: Market Volume for Dairy & Soy Food – by market (Kg Million) 2011-2021 124

Table 86: Dairy & Soy Food Sales Distribution in Finland- by Markets (€ Million), 2016 126

Table 87: Packaging Material (in Million pack units) 127

Table 88: Container Type (in Million pack units) 127

Table 89: Closure Type (in Million pack units) 128

Table 90: Outer Type (in Million pack units) 128

Table 91: Key Health & Wellness product attributes driving sales in Finland (€ Million) 129

Table 92: Key Health & Wellness consumer benefits driving sales in Finland (€ Million) 129

Table 93: Exchange Rates: (US$-€), 2011-2021 130

Table 94: GDP Per Capita (€) 130

Table 95: Population 130

Table 96: Consumer Price Index 130

Table 97: Age Profile (Millions of Persons) 131

Figures

List of Figures

Figure 1: Finland compared to the other top four countries in Western Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Dairy & Soy Food sector, 2011-2021 7

Figure 3: Per capita consumption in Finland compared to global and Western European average, 2011-2021 8

Figure 4: Value and volume growth analysis by markets, 2016-2021 9

Figure 5: Per capita consumption (by markets) in Finland compared to global and Western European average, 2016 11

Figure 6: Value and volume growth analysis, Butter & Spreadable Fats market, 2011-2021 12

Figure 7: Value and volume growth analysis, Cheese market, 2011-2021 14

Figure 8: Value and volume growth analysis, Cream market, 2011-2021 16

Figure 9: Value and volume growth analysis, Dairy-Based and Soy-Based Desserts market, 2011-2021 19

Figure 10: Value and volume growth analysis, Drinkable Yogurt market, 2011-2021 22

Figure 11: Value and volume growth analysis, 'Fromage Frais & Quark’ market, 2011-2021 23

Figure 12: Value and volume growth analysis, Milk market, 2011-2021 25

Figure 13: Value and volume growth analysis, Soymilk & Soy Drinks market, 2011-2021 27

Figure 14: Value and volume growth analysis, Yogurt market, 2011-2021 29

Figure 15: Distribution channel share, Dairy & Soy Food sector, 2011-2016 30

Figure 16: Distribution channel share, Butter & Spreadable Fats market, 2011-2016 31

Figure 17: Distribution channel share, Cheese market, 2011-2016 32

Figure 18: Distribution channel share, Cream market, 2011-2016 33

Figure 19: Distribution channel share, Dairy-Based & Soy-Based Desserts market, 2011-2016 34

Figure 20: Distribution channel share, Drinkable Yogurt market, 2011-2016 35

Figure 21: Distribution channel share, ‘Fromage Frais & Quark’ market, 2011-2016 36

Figure 22: Distribution channel share, Milk market, 2011-2016 37

Figure 23: Distribution channel share, Soymilk & Soy Drinks market, 2011-2016 38

Figure 24: Distribution channel share, Yogurt market, 2011-2016 39

Figure 25: Leading brands in the Finnish Dairy & Soy Food sector, value and volume share, 2016 40

Figure 26: Leading brands in the Butter & Spreadable Fats market, value and volume share, 2016 44

Figure 27: Leading brands in the Cheese market, value and volume share, 2016 46

Figure 28: Leading brands in the Cream market, value and volume share, 2016 48

Figure 29: Leading brands in the Dairy-Based & Soy-Based Desserts market, value and volume share, 2016 49

Figure 30: Leading brands in the Drinkable Yogurt market, value and volume share, 2016 50

Figure 31: Leading brands in the ‘Fromage Frais & Quark’ market, value and volume share, 2016 51

Figure 32: Leading brands in the Milk market, value and volume share, 2016 52

Figure 33: Leading brands in the Soymilk & Soy Drinks market, value and volume share, 2016 53

Figure 34: Leading brands in the Yogurt market, value and volume share, 2016 54

Figure 35: Private label penetration by markets (value terms), 2016 63

Figure 36: Growth analysis, private label and brands, (2011-2016) 64

Figure 37: Value of Health & Wellness claims by market, US$ million, 2016-2021 65

Figure 38: Value analysis by Health & Wellness product attributes, 2016 66

Figure 39: Volume analysis by Health & Wellness product attributes, 2016 67

Figure 40: Value analysis by Health & Wellness consumer benefits, 2016 68

Figure 41: Volume analysis by Health & Wellness consumer benefits, 2016 69

Figure 42: Leading companies in the Health & Wellness market by value, 2016 – Butter & Spreadable Fats 70

Figure 43: Leading companies in the Health & Wellness market by value, 2016 – Cheese 71

Figure 44: Leading companies in the Health & Wellness market by value, 2016 – Cream 71

Figure 45: Leading companies in the Health & Wellness market by value, 2016 – Drinkable Yogurt 72

Figure 46: Leading companies in the Health & Wellness market by value, 2016 – Fromage Frais & Quark 72

Figure 47: Leading companies in the Health & Wellness market by value, 2016 -Milk 73

Figure 48: Leading companies in the Health & Wellness market by value, 2016 – Soymilk & Soy Drinks 73

Figure 49: Leading companies in the Health & Wellness market by value, 2016 -Yogurt 74

Figure 50: Packaging share and growth analysis by packaging material, 2011-2021 75

Figure 51: Use of packaging material by markets (in pack units), 2016 76

Figure 52: Packaging share and growth analysis by container type, 2011-2021 77

Figure 53: Use of container type by markets (in pack units), 2016 78

Figure 54: Packaging share and growth analysis by closure type, 2011-2021 79

Figure 55: Use of closure type by markets (in pack units), 2016 80

Figure 56: Packaging share and growth analysis by outer type, 2011-2021 81

Figure 57: Use of outer type by markets (in pack units), 2016 82

Figure 58: Relative comparison of countries based on PEST analysis 83

Figure 59: Finland’s GDP per capita, 2011-2016 86

Figure 60: Population growth in Finland, 2011-2016 87

Figure 61: Consumer Price Index, Finland, 2010-2016 88

Figure 62: Age Profile, Finland, 2016 89

Figure 63: Consumption of Dairy & Soy Food by Gender, Finland 2016 90

Figure 64: Consumption of Dairy & Soy Food by age, Finland, 2016 91

Figure 65: Consumption of Dairy & Soy Food by education, Finland, 2016 92

Figure 66: Consumption of Dairy & Soy Food by urbanization, Finland, 2016 93

Figure 67: About GlobalData 132

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