Country Profile: Prepared Meals sector in Chile

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The Chilean Prepared Meals sector is led by Ready Meals market in both value and volume terms. Ready Meals market is forecast to register the fastest growth at a CAGR of 3.6%, while Pizza and Meal Kits markets are forecast to grow at a CAGR of 2.4% and 2.3%, respectively, during 2016-21. The sector is driven by growing demand for convenient and ready-to-eat food products, particularly among the urban consumers, who have busy lifestyles. Convenience Stores is the leading distribution channel in the country. Thai Kitchen, Marvest and Sadia are the leading brands in value terms in the Chilean Prepared Meals sector.

GlobalData’s Country Profile report on the Prepared Meals sector in Chile provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2016-2021
– Category coverage: Value and growth analysis for Meal Kits, Pizza and Ready Meals with inputs on individual segment share within each category and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Value shares within each category through channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and more
– Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Rigid Plastics and Rigid Metal; container data for: Tub, Can-Food, Bag/Sachet, Film, Tray and Pouch.

Scope

– The Prepared Meals sector in Chile is expected to grow at a CAGR of 3% during 2016–2021.

– Of the three markets, Ready Meals is the largest in the Chilean Prepared Meals sector in 2016.

– Convenience Stores is the leading distribution channel in the Chilean Prepared Meals sector in 2016.

– Thai Kitchen is the leading brand in value terms, while Marvest leads in volume terms in 2016.

– Flexible Packaging is the most commonly used packaging material in the Chilean Prepared Meals sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Mccormick& Company Inc.
Marvel Sweets
BRF S.A.
Agrosuper Sa
Nestle S.A.
Frutos del Maipo Ltda
Mccain Foods Limited
EmpresasCarozzi S.A.
Banquete
FridelliAlimentos
Campanal
Watt`s S.A.
BozzoloHnos& Cia Ltda
Marvest
PF Foods
Ideal S.A.

Table of Contents

Table of Contents

1. REPORT SCOPE 5

2. EXECUTIVE SUMMARY 6

3. CHILE IN ITS REGIONAL CONTEXT 8

3.1. CHILE’S MARKET SHARE IN THE GLOBAL AND LATIN AMERICAN PREPARED MEALS SECTOR 8

3.2. CHILE COMPARED TO OTHER MAJOR COUNTRIES IN THE LATIN AMERICAN REGION 9

4. MARKET SIZE ANALYSIS – PREPARED MEALS SECTOR 10

4.1. VALUE AND VOLUME ANALYSIS – PREPARED MEALS SECTOR IN CHILE 10

4.2. PER CAPITA CONSUMPTION ANALYSIS – CHILE COMPARED TO THE GLOBAL AND LATIN AMERICAN REGION 11

4.3. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 12

4.4. GROWTH ANALYSIS BY MARKETS 13

5. MARKET AND CATEGORY ANALYSIS 14

5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 14

5.2. MARKET ANALYSIS: MEAL KITS 15

5.3. MARKET ANALYSIS: PIZZA 18

5.4. MARKET ANALYSIS: READY MEALS 20

6. DISTRIBUTION ANALYSIS 23

6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 23

6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 24

6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 25

6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 26

7. COMPETITIVE LANDSCAPE 27

7.1. BRAND SHARE ANALYSIS BY SECTOR 27

7.2. BRAND SHARE ANALYSIS BY MARKETS 29

7.3. BRAND SHARE ANALYSIS BY CATEGORY 32

7.3.1. Meal Kits 32

7.3.2. Pizza 33

7.3.3. Ready Meals 33

7.4. PRIVATE LABEL SHARE ANALYSIS 35

8. HEALTH & WELLNESS ANALYSIS 37

8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 37

8.2. MARKET SIZE ANALYSIS – HEALTH & WELLNESS PRODUCT ATTRIBUTES 38

8.3. MARKET SIZE ANALYSIS – HEALTH & WELLNESS CONSUMER BENEFITS 39

9. PACKAGING ANALYSIS 40

9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 40

9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 41

9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 42

9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 43

9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 44

9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS 45

9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 46

9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 47

10. MACROECONOMIC ANALYSIS 48

10.1. GDP PER CAPITA 51

10.2. POPULATION AND POPULATION GROWTH 52

10.3. CONSUMER PRICE INDEX 53

10.4. POPULATION BREAKDOWN BY AGE 54

11. METHODOLOGY 55

12. DEFINITIONS 56

13. APPENDIX 67

14. ABOUT GLOBALDATA 75

15. DISCLAIMER 76

16. CONTACT US 77

Table

List of Tables

Table 1: GROWTH ANALYSIS BY MARKETS, 2016-2021 13

Table 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 28

Table 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 29

Table 4: BRAND VALUE AND VOLUME-PIZZA MARKET 30

Table 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 31

Table 6: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 32

Table 7: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 32

Table 8: BRAND VALUE AND VOLUME-FROZEN MEAL KITS CATEGORY 32

Table 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 33

Table 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 33

Table 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 33

Table 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 34

Table 13: BRAND VALUE AND VOLUME- DRIED READY MEALS CATEGORY 34

Table 14: BRAND VALUE AND VOLUME- FROZEN READY MEALS CATEGORY 34

Table 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 48

Table 16: MARKET DEFINITIONS 56

Table 17: CATEGORY DEFINITIONS 56

Table 18: CHANNEL DEFINITIONS 58

Table 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 59

Table 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 60

Table 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 61

Table 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 62

Table 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 63

Table 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 64

Table 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 65

Table 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 66

Table 27: MARKET VALUE-BY CATEGORY 2011-2021 (CLP$ MILLIONS) 67

Table 28:MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 68

Table 29: MARKET VOLUME-BY CATEGORY (KG MILLION) 2011-2021 69

Table 30: PREPARED MEALS SALES DISTRIBUTION IN CHILE-BY MARKET (CLP$ MILLION) 2016 70

Table 31: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN CHILE (CLP$ MILLION) 71

Table 32: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN CHILE (CLP$ MILLION) 71

Table 33: PACKAGING MATERIAL (IN MILLION PACK UNITS) 72

Table 34: CONTAINER TYPE (IN MILLION PACK UNITS) 72

Table 35: CLOSURE TYPE (IN MILLION PACK UNITS) 73

Table 36: OUTER TYPE (IN MILLION PACK UNITS) 73

Table 37: EXCHANGE RATES: US$-CLP$,2011-2021 74

Table 38: GDP PER CAPITA (CLP$) 74

Table 39: POPULATION 74

Table 40: CONSUMER PRICE INDEX 74

Table 41: AGE PROFILE (MILLIONS OF PERSONS) 74

Figures

List of Figures

Figure 1: VALUE SHARE OF CHILE IN THE GLOBAL AND LATIN AMERICAN PREPARED MEALS SECTOR, 2011-2021 8

Figure 2: CHILE COMPARED OTHER TOP FOUR COUNTRIES – MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9

Figure 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10

Figure 4: ANNUAL PER CAPITA CONSUMPTION OF PREPARED MEALS-CHILE COMPARED TO GLOBAL AND LATIN AMERICA, 2011-2021 11

Figure 5: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 12

Figure 6: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016-CHILE COMPARED TO THE GLOBAL AND LATIN AMERICAN CONSUMPTION 14

Figure 7: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE MEAL KITS MARKET, 2011-2021 15

Figure 8: VALUE ANALYSIS BY CATEGORIES, 2011-2021 16

Figure 9: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 17

Figure 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 18

Figure 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 19

Figure 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 19

Figure 13: VALUE AND VOLUME GROWTH ANALYSIS, READY MEALS MARKET, 2011-2021 20

Figure 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 21

Figure 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 22

Figure 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 23

Figure 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS, 2011-2016 24

Figure 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 25

Figure 19: DISTRIBUTION CHANNEL SHARE, READY MEALS, 2011-2016 26

Figure 20: LEADING BRANDS IN THE CHILEAN PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 27

Figure 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 29

Figure 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 30

Figure 23: LEADING BRANDS IN THE READY MEALS MARKET, VALUE AND VOLUME SHARE, 2016 31

Figure 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 35

Figure 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 36

Figure 26: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 37

Figure 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 38

Figure 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 39

Figure 29: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 40

Figure 30: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 41

Figure 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 42

Figure 32: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 43

Figure 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 44

Figure 34: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 45

Figure 35: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 46

Figure 36: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 47

Figure 37: CHILE’S GDP PER CAPITA, 2011-2016 51

Figure 38: POPULATION GROWTH IN CHILE, 2011-2016 52

Figure 39: CONSUMER PRICE INDEX, CHILE, 2011-2016 53

Figure 40: AGE PROFILE, CHILE, 2016 54

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