Country Profile: Savory Snacks Sector in Denmark

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Published: November 30, 2017 Report Code: CS4194MF-ST

Report Overview
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Table of Contents
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Rising disposable income of consumers and availability of healthier snacking options in the country are driving the growth of the Danish Savory Snacks sector. The sector is led by the Potato Chips market in value terms, while Popcorn market is expected to register the fastest value growth during 2016-2021. Hypermarkets & Supermarkets is the leading distribution channel for Savory Snacks in the country. Flexible Packaging is the most commonly used package material, in 2016. Orkla Group and PepsiCo are the leading market players in the Danish Savory Snacks sector.

GlobalData’s Country Profile report on the Savory Snacks sector in Denmark provides insights on high growth markets to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Market coverage: Value and growth analysis for Ethnic/Traditional Snacks, Meat Snacks, Nuts and Seeds, Popcorn, Potato Chips, Pretzels and Processed Snacks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for package materials and pack type in each market, in terms of percentage share of number of units sold. Package material data for Flexible Packaging, Paper & Board, Rigid Metal, and Rigid Plastics, and others; pack type data for: Bag/Sachet, Film, Stand Up Pouch, Can, Speciality container, Tray, and Jar.

Scope

– The Danish Savory Snacks sector is forecast to register value growth of 13.4% during 2016-2021.

– Potato Chips is the largest market in both value and volume terms in the Danish Savory Snacks sector.

– The Popcorn market is forecast to register the fastest growth during 2016-2021.

– Hypermarkets & Supermarkets is the leading distribution channel, followed by Convenience Stores.

– Kims represented the leading brand in the Danish Savory Snacks sector.

– Flexible Packaging is the most commonly used package material in the Danish Savory Snacks sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Savory Snacks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Orkla Group
PepsiCo
Urtekram International A/S
The Kellogg Company
The Whole Company A / S
Intersnack Group GmbH & Co. KG
Popz holding Llc
The Lorenz Bahlsen Snack-World Gmbh & Co Kg
Nutisal
Paulig Group

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Denmark in the global and regional context 5

3.1. Denmark’s share in the Global and Western European Savory Snacks sector 5

3.2. Denmark compared to other leading countries in Western Europe 6

4. Market size analysis – Savory Snacks sector 7

4.1. Value and volume analysis – Savory Snacks sector in Denmark 7

4.2. Per capita consumption – Denmark compared to Western Europe and globally 8

4.3. Extent to which consumers are trading up/down 9

4.4. Value and volume analysis of markets in the Savory Snacks sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Ethnic/Traditional Snacks 13

5.3. Market analysis: Meat Snacks 14

5.4. Market analysis: Nuts and Seeds 15

5.5. Market analysis: Popcorn 17

5.6. Market analysis: Potato Chips 19

5.7. Market analysis: Pretzels 20

5.8. Market analysis: Processed Snacks 21

6. Distribution analysis 24

6.1. Distribution channel share analysis: Savory Snacks 24

6.2. Distribution channel share analysis: Ethnic/Traditional Snacks 25

6.3. Distribution channel share analysis: Meat Snacks 26

6.4. Distribution channel share analysis: Nuts and Seeds 27

6.5. Distribution channel share analysis: Popcorn 28

6.6. Distribution channel share analysis: Potato Chips 29

6.7. Distribution channel share analysis: Pretzels 30

6.8. Distribution channel share analysis: Processed Snacks 31

7. Competitive landscape 32

7.1. Brand share analysis by sector 32

7.2. Brand share analysis by markets 34

7.3. Brand share analysis by category 40

7.3.1. Nuts and Seeds 40

7.3.2. Popcorn 42

7.3.3. Processed Snacks 43

7.4. Private label share analysis 44

8. Health & Wellness analysis 46

8.1. Market size analysis by Health & Wellness claims 46

8.2. Market share analysis – Health & Wellness product attributes 47

8.3. Market size analysis – Health & Wellness consumer benefits 49

8.4. Leading companies in Danes Health & Wellness market 51

9. Packaging analysis 54

9.1. Packaging share and growth analysis by package material 54

9.2. Packaging share analysis by package material 55

9.3. Packaging share and growth analysis by pack type 56

9.4. Packaging share analysis by pack type 57

9.5. Packaging share and growth analysis by closure type 58

9.6. Packaging share analysis by closure type 59

9.7. Packaging share and growth analysis by primary outer type 60

9.8. Packaging share analysis by primary outer type 61

10. Macroeconomic analysis 62

10.1. GDP per Capita 65

10.2. Population and population growth 66

10.3. Consumer Price Index 67

10.4. Population breakdown by age 68

11. Consumergraphics 69

11.1. Consumption by Gender 69

11.2. Consumption by Age 70

11.3. Consumption by Education 71

11.4. Consumption by Urbanization 72

12. Methodology 73

13. Definitions 74

14. Appendix 85

15. About GlobalData 100

16. Disclaimer 101

17. Contact Us 102

Table

List of Tables

Table 1: Volume share of Denmark in the global and Western Europe Savory Snacks sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Per capita consumption (by markets) in Denmark, Western Europe and Global average, 2016 12

Table 4: Value analysis of Nuts and Seeds market categories, 2011-2021 16

Table 5: Volume analysis of Nuts and Seeds market by categories, 2011-2021 16

Table 6: Value analysis of Popcorn market by categories, 2011-2021 18

Table 7: Volume analysis of Nuts and Seeds market by categories, 2011-2021 18

Table 8: Value analysis of Processed Snacks market by categories, 2011-2021 22

Table 9: Volume analysis of Processed Snacks market by categories, 2011-2021 23

Table 10: Brand Value and Volume – Savory Snacks sector, 2016 33

Table 11: Brand Value and Volume – Ethnic/Traditional Snacks market, 2016 34

Table 12: Brand Value and Volume – Nuts and Seeds market, 2016 35

Table 13: Brand Value and Volume – Popcorn market, 2016 36

Table 14: Brand Value and Volume – Potato Chips market, 2016 37

Table 15: Brand Value and Volume – Pretzels market, 2016 38

Table 16: Brand Value and Volume – Processed Snacks market, 2016 39

Table 17: Brand Value and Volume – Peanuts category, 2016 40

Table 18: Brand Value and Volume – Other Nuts and Seeds category, 2016 41

Table 19: Brand Value and Volume – Microwaveable Popcorn category, 2016 42

Table 20: Brand Value and Volume – Ready-to-Eat Popcorn category, 2016 42

Table 21: Brand Value and Volume – Unpopped Corn category, 2016 42

Table 22: Brand Value and Volume – Extruded Snacks category, 2016 43

Table 23: Brand Value and Volume – Pork Scratchings category, 2016 43

Table 24: Brand Value and Volume – Tortilla Chips category, 2016 43

Table 25: Use of primary outer type by markets (in pack units), 2016 61

Table 26: Consumption of Savory Snacks by gender and markets (Million Kg, 2016) 69

Table 27: Consumption of Savory Snacks by age and markets (Million Kg, 2016) 70

Table 28: Consumption of Savory Snacks by education and markets (Million Kg, 2016) 71

Table 29: Consumption of Savory Snacks by degree of urbanization and markets (Million Kg, 2016) 72

Table 30: Market Definitions 74

Table 31: Category Definitions 75

Table 32: Channel Definitions 76

Table 33: Health & Wellness: Product Attributes-Food Minus 77

Table 34: Health & Wellness: Product Attributes – Free From 78

Table 35: Health & Wellness: Product Attributes – Functional & Fortified 79

Table 36: Health & Wellness: Product Attributes – Naturally Healthy 80

Table 37: Health & Wellness: Product Attributes – Food Intolerance 81

Table 38: Health & Wellness: Consumer Benefits – Health Management 82

Table 39: Health & Wellness: Analysis by Consumer Benefits 83

Table 40: Health & Wellness: Consumer Benefits – Performance 84

Table 41: Market Value for Ethnic/Traditional Snacks (Kr Million) 2011-2021 85

Table 42: Market Value for Ethnic/Traditional Snacks (US$ Million) 2011-2021 85

Table 43: Market Volume for Ethnic/Traditional Snacks (Million Kg) 2011-2021 85

Table 44: Market Value for Meat Snacks (Kr Million) 2011-2021 86

Table 45: Market Value for Meat Snacks (US$ Million) 2011-2021 86

Table 46: Market Volume for Meat Snacks (Million Kg) 2011-2021 86

Table 47: Market Value for Nuts and Seeds – by category (Kr Million) 2011-2021 87

Table 48: Market Value for Nuts and Seeds – by category (US$ Million) 2011-2021 87

Table 49: Market Volume for Nuts and Seeds – by category (Million Kg) 2011-2021 88

Table 50: Market Value for Popcorn – by category (Kr Million) 2011-2021 88

Table 51: Market Value for Popcorn – by category (US$ Million) 2011-2021 89

Table 52: Market Volume for Popcorn – by category (Million Kg) 2011-2021 89

Table 53: Market Value for Potato Chips (Kr Million) 2011-2021 90

Table 54: Market Value for Potato Chips (US$ Million) 2011-2021 90

Table 55: Market Volume for Potato Chips (Million Kg) 2011-2021 90

Table 56: Market Value for Pretzels (Kr Million) 2011-2021 91

Table 57: Market Value for Pretzels (US$ Million) 2011-2021 91

Table 58: Market Volume for Pretzels (Million Kg) 2011-2021 91

Table 59: Market Value for Processed Snacks – by category (Kr Million) 2011-2021 92

Table 60: Market Value for Processed Snacks – by category (US$ Million) 2011-2021 92

Table 61: Market Volume for Processed Snacks – by category (Million Kg) 2011-2021 93

Table 62: Components of change – by Market 93

Table 63: Savory Snacks Sales Distribution in Denmark – by Markets (Kr Million), 2016 93

Table 64: Key Health & Wellness product attributes driving sales in Denmark (Kr Million) 95

Table 65: Key Health & Wellness consumer benefits driving sales in Denmark (Kr Million) 95

Table 66: Package Material (in Million pack units) 96

Table 67: Pack Type (in Million pack units) 96

Table 68: Closure Type (in Million pack units) 97

Table 69: Primary Outer Type (in Million pack units) 97

Table 70: Exchange Rates: (US$-Kr), 2011-2021 98

Table 71: GDP Per Capita (Kr) 98

Table 72: Population 98

Table 73: Consumer Price Index 98

Table 74: Age Profile (Millions of Persons) 99

Figures

List of Figures

Figure 1: Denmark compared to the other top four countries in Western Europe – market size, growth, and competitive landscape 6

Figure 2: Market size analysis by value and volume, Savory Snacks sector, 2011-2021 7

Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021 8

Figure 4: Degree of trading up/down in the Danish Savory Snacks sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Value and volume growth analysis, Ethnic/Traditional Snacks market, 2011-2021 13

Figure 7: Value and volume growth analysis, Meat Snacks market, 2011-2021 14

Figure 8: Value and volume growth analysis, Nuts and Seeds market, 2011-2021 15

Figure 9: Value and volume growth analysis, Popcorn market, 2011-2021 17

Figure 10: Value and volume growth analysis, Potato Chips market, 2011-2021 19

Figure 11: Value and volume growth analysis, Pretzels market, 2011-2021 20

Figure 12: Value and volume growth analysis, Processed Snacks market, 2011-2021 21

Figure 13: Distribution channel share, Savory Snacks, 2011-2016 24

Figure 14: Distribution channel share, Ethnic/Traditional Snacks market, 2011-2016 25

Figure 15: Distribution channel share, Meat Snacks market, 2011-2016 26

Figure 16: Distribution channel share, Nuts and Seeds market, 2011-2016 27

Figure 17: Distribution channel share, Popcorn market, 2011-2016 28

Figure 18: Distribution channel share, Potato Chips market, 2011-2016 29

Figure 19: Distribution channel share, Pretzels market, 2011-2016 30

Figure 20: Distribution channel share, Processed Snacks market, 2011-2016 31

Figure 21: Leading brands in the Danish Savory Snacks sector, value and volume share, 2016 32

Figure 22: Leading brands in the Ethnic/Traditional Snacks market, value and volume share, 2016 34

Figure 23: Leading brands in the Nuts and Seeds market, value and volume share, 2016 35

Figure 24: Leading brands in the Popcorn market, value and volume share, 2016 36

Figure 25: Leading brands in the Potato Chips market, value and volume share, 2016 37

Figure 26: Leading brands in the Pretzels market, value and volume share, 2016 38

Figure 27: Leading brands in the Processed Snacks market, value and volume share, 2016 39

Figure 28: Private label penetration by markets (value terms), 2016 44

Figure 29: Growth analysis, private label and brands, (2011-2016) 45

Figure 30: Value of Health & Wellness claims by market, US$ million, 2016-2021 46

Figure 31: Value analysis by Health & Wellness product attributes, 2016 47

Figure 32: Volume analysis by Health & Wellness product attributes, 2016 48

Figure 33: Value analysis by Health & Wellness consumer benefits, 2016 49

Figure 34: Volume analysis by Health & Wellness consumer benefits, 2016 50

Figure 35: Leading companies in the Health & Wellness market by value, 2016 – Nuts and Seeds 51

Figure 36: Leading companies in the Health & Wellness market by value, 2016 – Popcorn 52

Figure 37: Leading companies in the Health & Wellness market by value, 2016 – Potato Chips 53

Figure 38: Packaging share and growth analysis by package material, 2011-2021 54

Figure 39: Use of package material by markets (in pack units), 2016 55

Figure 40: Packaging share and growth analysis by pack type, 2011-2021 56

Figure 41: Use of pack type by markets (in pack units), 2016 57

Figure 42: Packaging share and growth analysis by closure type, 2011-2021 58

Figure 43: Use of closure type by markets (in pack units), 2016 59

Figure 44: Packaging share and growth analysis by primary outer type, 2011-2021 60

Figure 45: Relative comparison of countries based on PEST analysis 62

Figure 46: Denmark’s GDP per capita, 2011-2016 65

Figure 47: Population growth in Denmark, 2011-2016 66

Figure 48: Consumer Price Index, Denmark, 2010-2016 67

Figure 49: Age Profile, Denmark, 2016 68

Figure 50: Consumption of Savory Snacks by Gender, Denmark, 2016 69

Figure 51: Consumption of Savory Snacks by age, Denmark, 2016 70

Figure 52: Consumption of Savory Snacks by education, Denmark, 2016 71

Figure 53: Consumption of Savory Snacks by urbanization, Denmark, 2016 72

Figure 54: About GlobalData 100

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