Country Profile: Seasonings, Dressings & Sauces sector in Bulgaria

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Published: May 31, 2017 Report Code: CS4142MF-ST

Report Overview
Key Players
Table of Contents
Table
Figures

The Seasonings, Dressings & Sauces sector in Bulgaria is driven by the urge for new taste preferences among consumers in the country. Of the nine markets, Wet Cooking Sauces is the largest in value terms, while Dressings leads in volume terms. Furthermore, the Condiment Sauces is forecast to register the fastest growth through 2021. Convenience Stores is the leading distribution channel for Seasonings, Dressings & Sauces products. Glass is the most commonly used packaging material in the sector. Olinezza Ltd, Deroni Ltd, and Nestle S.A. are the leading market players in the Bulgarian Seasonings, Dressings & Sauces sector.

GlobalData’s Country Profile report on the Seasonings, Dressings & Sauces sector in Bulgaria provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
– Market data: Overall market value and volume data with growth analysis for 2011-2021
– Category coverage: Value and growth analysis for Bouillons & Stocks, Chutneys & Relishes, Condiment Sauces, Dips, Dressings, Dry Cooking Sauces, Herbs, Spices & Seasonings, Tomato Pastes and Purées, and, Wet Cooking Sauces with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
– Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
– Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
– Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Jar, Bottle, Bag/Sachet, Tub, Box, Pouch, and Tube.

Scope

– Of the Nine markets, Wet Cooking Sauces is the largest market in value terms in the Bulgarian Seasonings, Dressings & Sauces sector, in 2016.

– Convenience Stores is the leading distribution channel in the Bulgarian Seasonings, Dressings & Sauces sector.

– The Bulgarian Seasonings, Dressings & Sauces sector is partly consolidated with the top five players accounting for 36.6% of the market share by value in 2016.

– Health & Wellness attributes such as ‘Naturally Healthy’ &‘Food Intolerance’ and consumer benefits such as ‘General Wellbeing’ & ‘Health Management’ are the most sought after Health & Wellness claims in the Bulgarian Seasonings, Dressings & Sauces sector.

– Glass is the most commonly used packaging material in the Bulgarian Seasonings, Dressings & Sauces sector.

Reasons to Buy

– Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

– Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

– Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

– Manufacturers can identify the opportunities to position products with H&W attributes/benefits

– Access the key and most influential consumer trends driving Prepared Meals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

– Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

– The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

– Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.

Unilever Plc
Candy LTD
Gallina Blanca SA
Nestle S.A.
Prymat
Bulcons Parvomai SA
Deroni Ltd
Kenar Ltd
Olinezza Ltd
Groupe Bonduelle
Storko LTD
Baxters Food Group Limited
Carl Kühne Kg (Gmbh & Co.)
H. J. Heinz Company
Vital Health Foods
Remia
Bamboo Garden
KOCH FOODS
Thai Fish Sauce Factory Co. Ltd
Ideal Product
McIlhenny Company
Unifood International (S) Pte Ltd
Mars Incorporated
Overseas Group

Table of Contents

1. Report Scope 1

2. Executive summary 3

3. Bulgaria in the global and regional context 5

3.1. Bulgaria’s market share in the Global and Eastern Europe Seasonings, Dressings & Sauces sectors 5

3.2. Bulgaria compared to other leading countries in the Eastern European region 6

4. Market size analysis – Seasonings, Dressings & Sauces Sector 7

4.1. Value and volume analysis – Seasonings, Dressings & Sauces sector in Bulgaria 7

4.2. Per capita consumption analysis -Bulgaria compared to the global and Eastern European region 8

4.3. Extent to which consumers are trading up/down in the Bulgarian Seasonings, Dressings & Sauces sector 9

4.4. Value and volume analysis of markets in the Seasonings, Dressings & Sauces sector 10

4.5. Growth analysis by markets 11

5. Market and category analysis 12

5.1. Per capita consumption analysis by markets 12

5.2. Market analysis: Bouillons & Stocks 13

5.3. Market analysis: Chutneys & Relishes 15

5.4. Market analysis: Condiment Sauces 17

5.5. Market analysis: Dips 20

5.6. Market analysis: Dressings 23

5.7. Market analysis: Dry Cooking Sauces 26

5.8. Market analysis: Herbs, Spices & Seasonings 28

5.9. Market analysis: Tomato Pastes and Purées 31

5.10. Market analysis: Wet Cooking Sauces 32

6. Distribution analysis 35

6.1. Distribution channel share analysis: Seasonings, Dressings & Sauces 35

6.2. Distribution channel share analysis: Bouillons & Stocks 36

6.3. Distribution channel share analysis: Chutneys & Relishes 37

6.4. Distribution channel share analysis: Condiment Sauces 38

6.5. Distribution channel share analysis: Dips 39

6.6. Distribution channel share analysis: Dressings 40

6.7. Distribution channel share analysis: Dry Cooking Sauces 41

6.8. Distribution channel share analysis: Herbs, Spices & Seasonings 42

6.9. Distribution channel share analysis: Tomato Pastes and Purées 43

6.10. Distribution channel share analysis: Wet Cooking Sauces 44

7. Competitive landscape 45

7.1. Brand share analysis by sector 45

7.2. Brand share analysis by markets 48

7.3. Brand share analysis by category 56

7.3.1. Bouillons & Stocks 56

7.3.2. Chutneys & Relishes 57

7.3.3. Condiment Sauces 58

7.3.4. Dressings 62

7.3.5. Herbs, Spices & Seasonings 64

7.3.6. Wet Cooking Sauces 66

8. Health & Wellness analysis 68

8.1. Market size analysis by Health & Wellness claims 68

8.2. Market share analysis – Health & Wellness product attributes 69

8.3. Market size analysis – Health & Wellness consumer benefits 71

9. Packaging analysis 73

9.1. Packaging share and growth analysis by packaging material in the Seasonings, Dressings & Sauces sector 73

9.2. Packaging share analysis by packaging material in Seasonings, Dressings & Sauces markets 74

9.3. Packaging share and growth analysis by container type in the Seasonings, Dressings & Sauces sector 75

9.4. Packaging share analysis by container type in Seasonings, Dressings & Sauces markets 76

9.5. Packaging share and growth analysis by closure type in the Seasonings, Dressings & Sauces sector 77

9.6. Packaging share analysis by closure type in Seasonings, Dressings & Sauces markets 78

9.7. Packaging share and growth analysis by outer type in the Seasonings, Dressings & Sauces sector 79

9.8. Packaging share analysis by outer type in Seasonings, Dressings & Sauces markets 80

10. Macroeconomic analysis 81

10.1. GDP per Capita 84

10.2. Population and population growth 85

10.3. Consumer Price Index 86

10.4. Population breakdown by age 87

11. Methodology 88

12. Definitions 89

13. Appendix 103

14. About GlobalData 126

15. Disclaimer 127

16. Contact Us 128

Table

List of Tables

Table 1: Volume share of Bulgaria in the global and Eastern Europe Seasonings, Dressings & Sauces sector, 2011-2021 5

Table 2: Growth analysis by markets, 2016-2021 11

Table 3: Value analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 4: Volume analysis of Bouillons & Stocks market by categories, 2011-2021 14

Table 5: Value analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 6: Volume analysis of Chutneys & Relishes market by categories, 2011-2021 16

Table 7: Value analysis by of Condiment Sauces market categories, 2011-2021 18

Table 8: Volume analysis of Condiment Sauces market by categories, 2011-2021 19

Table 9: Value analysis of Dips market by categories, 2011-2021 21

Table 10: Volume analysis of Dips market by categories, 2011-2021 22

Table 11: Value analysis of Dressings market by categories, 2011-2021 24

Table 12: Volume analysis of Dressings market by categories, 2011-2021 25

Table 13: Value analysis of Dry Cooking Sauces market by categories, 2011-2021 27

Table 14: Volume analysis of Dry Cooking Sauces market by categories, 2011-2021 27

Table 15: Value analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 29

Table 16: Volume analysis of Herbs, Spices & Seasonings market by categories, 2011-2021 30

Table 17: Value analysis of Wet Cooking Sauces market by categories, 2011-2021 33

Table 18: Volume analysis of Wet Cooking Sauces market by categories, 2011-2021 34

Table 19: Brand Value and Volume-Seasonings, Dressings & Sauces sector 46

Table 20: Brand Value and Volume-Bouillons & Stocks market 48

Table 21: Brand Value and Volume-Chutneys & Relishes market 49

Table 22: Brand Value and Volume-Condiment Sauces market 50

Table 23: Brand Value and Volume-Dressings market 52

Table 24: Brand Value and Volume-Herbs, Spices & Seasonings market 53

Table 25: Brand Value and Volume-Tomato pastes and purées market 54

Table 26: Brand Value and Volume-Wet Cooking Sauces market 55

Table 27: Brand Value and Volume-Liquid Stocks category 56

Table 28: Brand Value and Volume-Stock Cubes category 56

Table 29: Brand Value and Volume-Chutney category 57

Table 30: Brand Value and Volume- Relish category 57

Table 31: Brand Value and Volume- Sweet Pickle category 57

Table 32: Brand Value and Volume- Barbecue Sauces category 58

Table 33: Brand Value and Volume- Brown Sauce category 58

Table 34: Brand Value and Volume- Chilli/Hot Sauce category 58

Table 35: Brand Value and Volume-Cocktail Sauces category 59

Table 36: Brand Value and Volume- Fish Sauces category 59

Table 37: Brand Value and Volume- Horseradish Sauces category 59

Table 38: Brand Value and Volume-Mustards category 59

Table 39: Brand Value and Volume- National Specialties category 60

Table 40: Brand Value and Volume- Oyster Sauces category 61

Table 41: Brand Value and Volume- Soy-Based Sauce category 61

Table 42: Brand Value and Volume- Tomato Ketchup category 61

Table 43: Brand Value and Volume- Other Condiment Sauces category 61

Table 44: Brand Value and Volume- Cream and Cream-Style Dressings category 62

Table 45: Brand Value and Volume- Mayonnaise category 62

Table 46: Brand Value and Volume- Tomato-Based category 62

Table 47: Brand Value and Volume- Vinaigrette category 62

Table 48: Brand Value and Volume- Dried Herbs category 64

Table 49: Brand Value and Volume- Pepper category 64

Table 50: Brand Value and Volume- Salt category 64

Table 51: Brand Value and Volume- Salt Substitutes category 65

Table 52: Brand Value and Volume- Single & Other Spices category 65

Table 53: Brand Value and Volume- Spice Mixes category 65

Table 54: Brand Value and Volume- Mexican Sauces category 66

Table 55: Brand Value and Volume- Oriental Sauces category 66

Table 56: Brand Value and Volume- Pasta Sauces category 66

Table 57: Brand Value and Volume- Other Wet Cooking Sauces category 67

Table 58: Market Definitions 89

Table 59: Category Definitions 90

Table 60: Category Definitions 91

Table 61: Category Definitions 92

Table 62: Category Definitions 93

Table 63: Channel Definitions 94

Table 64: Health & Wellness: Product Attributes-Food Minus 95

Table 65: Health & Wellness: Product Attributes-Free From 96

Table 66: Health & Wellness: Product Attributes-Functional & Fortified 97

Table 67: Health & Wellness: Product Attributes-Naturally Healthy 98

Table 68: Health & Wellness: Product Attributes-Food Intolerance 99

Table 69: Health & Wellness: Consumer Benefits-Health Management 100

Table 70: Health & Wellness: Analysis by Consumer Benefits 101

Table 71: Health & Wellness: Consumer Benefits-Performance 102

Table 72: Market Value for Bouillons & Stocks- by category (Lv Million), 2011-2021 103

Table 73: Market Value for Chutneys & Relishes- by category (Lv Million), 2011-2021 103

Table 74: Market Value for Condiment Sauces- by category (Lv Million), 2011-2021 104

Table 75: Market Value for Dips – by category (Lv Million), 2011-2021 105

Table 76: Market Value for Dressings – by category (Lv Million), 2011-2021 105

Table 77: Market Value for Dry Cooking Sauces- by category (Lv Million), 2011-2021 106

Table 78: Market Value for Herbs, Spices & Seasonings-by category (Lv Million), 2011-2021 106

Table 79: Market Value for Tomato Pastes and Purées- by category (Lv Million), 2011-2021 106

Table 80: Market Value for Wet Cooking Sauces-by category (Lv Million), 2011-2021 107

Table 81: Market Value for Bouillons & Stocks- by category (US$ Million), 2011-2021 108

Table 82: Market Value for Chutneys & Relishes- by category (US$ Million), 2011-2021 108

Table 83: Market Value for Condiment Sauces- by category (US$ Million), 2011-2021 109

Table 84: Market Value for Dips – by category (US$ Million), 2011-2021 110

Table 85: Market Value for Dressings – by category (US$ Million), 2011-2021 110

Table 86: Market Value for Dry Cooking Sauces- by category (US$ Million), 2011-2021 111

Table 87: Market Value for Herbs, Spices & Seasonings-by category (US$ Million), 2011-2021 111

Table 88: Market Value for Tomato Pastes and Purées- by category (US$ Million), 2011-2021 111

Table 89: Market Value for Wet Cooking Sauces-by category (US$ Million), 2011-2021 112

Table 90: Market Value for Bouillons & Stocks- by category (Kg Million), 2011-2021 113

Table 91: Market Value for Chutneys & Relishes- by category (Kg Million), 2011-2021 113

Table 92: Market ValueforCondiment Sauces- by category (Kg Million), 2011-2021 114

Table 93: Market Value for Dips – by category (Kg Million), 2011-2021 115

Table 94: Market Value for Dressings – by category (Kg Million), 2011-2021 115

Table 95: Market Value for Chilled Raw Packaged Dry Cooking Sauces- by category (Kg Million), 2011-2021 116

Table 96: Market Value for Herbs, Spices & Seasonings-by category (Kg Million), 2011-2021 116

Table 97: Market Value for Tomato Pastes and Purées- by category (Kg Million), 2011-2021 116

Table 98: Market Value for Wet Cooking Sauces-by category (Kg Million), 2011-2021 117

Table 99: Components of change- by Market 118

Table 100: Seasonings, Dressings & Sauces Sales Distribution in Bulgaria-by Markets (Lv Million), 2016 119

Table 101: Key Health & Wellness product attributes driving sales in Bulgaria (Lv Million) 120

Table 102: Key Health & Wellness consumer benefits driving sales in Bulgaria (Lv Million) 120

Table 103: Packaging Material (in Million pack units) 121

Table 104: Container Type (in Million pack units) 122

Table 105: Closure Type (in Million pack units) 123

Table 106: Outer Type (in Million pack units) 124

Table 107: Exchange Rates: (US$-Lv), 2011-2021 124

Table 108: GDP Per Capita (Lv) 124

Table 109: Population 125

Table 110: Consumer Price Index 125

Table 111: Age Profile (Millions of Persons) 125

Figures

List of Figures

Figure 1: Bulgaria compared other top four countries – market size, growth and competitive landscape 6

Figure 2: Market size analysis by value and volume, Seasonings, Dressings & Sauces sector, 2011-2021 7

Figure 3: Per capita consumption of Seasonings, Dressings & Sauces in Bulgaria compared to global and Eastern Europe average, 2011-2021 8

Figure 4: Degree of trading up/down in the Bulgarian Seasonings, Dressings & Sauces sector, 2015-2016 9

Figure 5: Value and volume growth analysis by markets, 2016-2021 10

Figure 6: Per capita consumption (by markets) in Bulgaria compared to global and Eastern Europe average, 2016 12

Figure 7: Growth analysis by value and volume in the Bouillons & Stocks market, 2011-2021 13

Figure 8: Value and volume growth analysis, Chutneys & Relishes market, 2011-2021 15

Figure 9: Value and volume growth analysis, Condiment Sauces market, 2011-2021 17

Figure 10: Value and volume growth analysis, Dips market, 2011-2021 20

Figure 11: Value and volume growth analysis, Dressings market, 2011-2021 23

Figure 12: Value and volume growth analysis, Dry Cooking Sauces market, 2011-2021 26

Figure 13: Value and volume growth analysis, Herbs, Spices & Seasonings market, 2011-2021 28

Figure 14: Value and volume growth analysis, Tomato Pastes and Purées market, 2011-2021 31

Figure 15: Value and volume growth analysis, Wet Cooking Sauces market, 2011-2021 32

Figure 16: Distribution channel share, Seasonings, Dressings & Sauces, 2011-2016 35

Figure 17: Distribution channel share, Bouillons & Stocks market, 2011-2016 36

Figure 18: Distribution channel share, Chutneys & Relishes market, 2011-2016 37

Figure 19: Distribution channel share, Condiment Sauces market, 2011-2016 38

Figure 20: Distribution channel share, Dips market, 2011-2016 39

Figure 21: Distribution channel share, Dressings market, 2011-2016 40

Figure 22: Distribution channel share, Dry Cooking Sauces market, 2011-2016 41

Figure 23: Distribution channel share, Herbs, Spices & Seasonings market, 2011-2016 42

Figure 24: Distribution channel share, Tomato Pastes and Purées market, 2011-2016 43

Figure 25: Distribution channel share, Wet Cooking Sauces market, 2011-2016 44

Figure 26: Leading brands in the Bulgarian Seasonings, Dressings & Sauces sector, value and volume share, 2016 45

Figure 27: Leading brands in the Bouillons & Stocks market, value and volume share, 2016 48

Figure 28: Leading brands in the Chutneys & Relishes market, value and volume share, 2016 49

Figure 29: Leading brands in the Condiment Sauces market, value and volume share, 2016 50

Figure 30: Leading brands in the Dressings market, value and volume share, 2016 51

Figure 31: Leading brands in the Herbs, Spices & Seasonings market, value and volume share, 2016 53

Figure 32: Leading brands in the Tomato pastes and purées market, value and volume share, 2016 54

Figure 33: Leading brands in the Wet Cooking Sauces market, value and volume share, 2016 55

Figure 34: Value of Health & Wellness claims by market, US$ million, 2016-2021 68

Figure 35: Value analysis by Health & Wellness product attributes, 2016 69

Figure 36: Volume analysis by Health & Wellness product attributes, 2016 70

Figure 37: Value analysis by Health & Wellness consumer benefits, 2016 71

Figure 38: Volume analysis by Health & Wellness consumer benefits, 2016 72

Figure 39: Packaging share and growth analysis by packaging material, 2011-2021 73

Figure 40: Use of packaging material by markets (in pack units), 2016 74

Figure 41: Packaging share and growth analysis by container type, 2011-2021 75

Figure 42: Use of container type by markets (in pack units), 2016 76

Figure 43: Packaging share and growth analysis by closure type, 2011-2021 77

Figure 44: Use of closure type by markets (in pack units), 2016 78

Figure 45: Packaging share and growth analysis by outer type, 2011-2021 79

Figure 46: Use of outer type by markets (in pack units), 2016 80

Figure 47: Relative comparison of countries based on PEST analysis 81

Figure 48: Bulgaria’s GDP per capita, 2011-2016 84

Figure 49: Population growth in Bulgaria, 2011-2016 85

Figure 50: Consumer Price Index, Bulgaria, 2010-2016 86

Figure 51: Age Profile, Bulgaria, 2016 87

Figure 52: About GlobalData 126

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