COVID-19 Impact on Adidas and its future prospects
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Adidas’ wide geographical reach and deeper pocket puts it in better position to deal with the crisis
Demand for athleisure and personal fitness equipment will be higher post COVID-19 and retailers must be innovative with their retail approach for these categories
The post coronavirus (COVID-19) company impact report analyses the impact of the COVID-19 outbreak on Adidas & its future prospects.
Scope
– Annual turnover for the Adidas group is expected to decline by 16.5% in 2020 as per GlobalData estimates.
– The outlook for the group improves with relaxations in lockdown across many countries.
– Adidas has raised its ecommerce target for 2020 to USD4.6bn and is adding more financial as well as human resources in this front.
Reasons to Buy
– Use our revised 2020 forecast for Adidas to understand how it will perform this year.
– Use our charts to review how Adidas's sales are split by region globally and how these regions have been impacted by COVID-19.
– Use our in-depth analysis to review how Adidas has responded to COVID-19 and how this will affect its performance.
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