COVID-19 Impact on Kraft Heinz
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COVID-19 Impact on Kraft Heinz June 29th, 2020 based on market analysis and brand diversification by industry and geography
Kraft Heinz's business is in the food, soft drinks, and baby care industries. Although the company will see losses in the latter two categories, its main industry is food, which is poised for growth. Restrictions on movement of people out of homes has impacted in-store sales. Moreover, sales are also expected to be hampered by the closure of restaurants and cafés. The company should focus on diversifying its business operations into different geographies and accelerate its business operations in existing geographies in order to mitigate losses due to COVID-19, once the world starts to recover from the pandemic. Additionally, the company can expand its sales by partnering with online aggregators in order to serve a wider consumer base.
Scope
– Kraft Heinz’s food business likely to safeguard the overall company during COVID-19 pandemic
– North America, the largest market for Kraft Heinz, is expected to grow in food and hence mitigate Kraft Heinz's losses
– Kraft Heinz's food business is relatively well positioned against COVID-19
– Geographic diversification of non-alcoholic beverages business may help Kraft Heinz mitigate losses
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