COVID-19 Impact on Unilever, H1 2020 Update
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
COVID-19 Impact on Unilever, H1 2020 Update June 26th, 2020 based on market analysis and brand diversification by industry and geography
While all companies in the consumer goods sector will see a major upheaval as a result of the disease, Unilever's sales show a level of diversity in both product and regional terms that leaves it relatively well positioned to ride out the pandemic. A giant in the sector, it will potentially see a lot of sales lost at the retail level, but its implied 4.9% decline in brand sales in 2020 compared to what was predicted before COVID-19 is moderate compared to some. However, achieving this level of performance will require strong execution in food and household products, or a very strong performance in the latter relative to its competitors. It has advantages of scale and reach that may allow it to achieve this, if it reacts effectively to the crisis.
Scope
– Assuming its performance is in line with general trends, Unilever has $4.9bn of retail sales at risk due to COVID-19, but it will need to effectively target food and household goods, or dramatically out-perform the market in cosmetics and toiletries, to avoid a shaper fall
– Unilever's diversification offers some level of relative resilience against the effects on brand sales
– Western Europe is relatively unaffected, but sector presence in key regions shows that billions in dollar sales are at risk
– Despite early positive signs, Unilever's cosmetic and toiletries business is set to suffer from lockdown, social distancing, and home-working trends
– However, a lack of diversification in Unilever's food business means that it should focus heavily on defensive strategies in its core areas
– Foodservice shutdowns and social distancing place beverage sales under pressure
– Household products offer a silver lining for the company
Reasons to Buy
– Understand the challenges and opportunities for a specific company in order to tap into what is really impacting the industry.
– Gain a broader appreciation of the industry by gaining insights from both within and outside of your sector.
– Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.