COVID-19 Impact on WH Group
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COVID-19 Impact on WH Group July 17th, 2020 based on market analysis and brand diversification by industry and geography.
Many meat processers across the world have been facing major disruptions as a result of the disease outbreak. Although WH Group has been facing COVID-19 outbreaks as well as African swine fever, the company has done well to stabilize its supply chains for the Chinese market. The market forecasts in its key markets, China and North America, in value term for 2020 look favorable for the company, if its sales patterns are in line with the market. Therefore, WH Group is likely to ride out the COVID-19 pandemic well, managing to mitigate its losses caused by the disruptions.
Scope
– Imports from the US are expected to offers some level of relative resilience against the effects on brand sales
– Food is expected to record growth of 1.8% in Asia in 2020
– WH group is highly dependent on China for its sales; the impact of COVID-19 is inevitable but WH Group's strong business associations should help to mitigate losses
– The outlook of WH Group's meat business, particularly in Asia, is positive, despite the impact of African swine fever and COVID-19
– An increase in prices due to the decrease in supply of pork is expected to impact its business in Asia
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