E.Leclerc, France (Food and Grocery) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
E.Leclerc’s shoppers are predominantly female (62.9%) consumers favoring the retailer for being the repository of food and grocery items that are considered essentials. E.Leclerc performance in the French food and grocery sector was consistent from 2016-2021(9.3% to 10.0%). E.Leclerc provides high-tech appliances, clothing and footwear, childcare products, pet care products, and gardening items, along with food, grocery, and pharmacy products.
Scope
– E.Leclerc’s easy accessibility and physical store format appeal to older shoppers and predominantly females
– E.Leclerc’s strong store presence in France helped grew the brand during the difficult time of COVID-19
– The market leader is in a strong position but has been affected by macroeconomic factors such as inflation
Reasons to Buy
– Gain a comprehensive knowledge on E.Leclerc's business and develop a competitive advantage
– Investigate current trends in the food & grocery market to identify the best opportunities to exploit
– Analysis of key players in the food & grocery market segment in France
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