Ecommerce in Europe: Landscape, Drivers & Inhibitors, and Telco Roles in the Value Chain

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Published: March 22, 2019 Report Code: GDTC0170IR-ST

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"Ecommerce in Europe: Landscape, Drivers & Inhibitors, and Telco Roles in the Value Chain", is a new Telecom Insider Report by GlobalData and provides an executive-level overview of the ecommerce market in Europe.

It delivers deep qualitative insights into the ecommerce market, ecommerce value chain, and ecosystem dynamics in the region. It also analyzes key trends and ecommerce solutions being implemented in Europe.

This report looks at the ecommerce market landscape in Europe, examining the main growth drivers and players operating on it. Special attention is put on understanding the role that telcos play in the ecommerce value chain. This report also includes a brief definition and categorization of the main types of ecommerce, as well as insights for the largest markets in the region. Finally, we include three case studies illustrate the findings of the report, providing insights around ecommerce offering in the region. The case studies also give an overview of the type of ecommerce solutions, use cases and value propositions telcos have rolled out.

It provides an in-depth analysis of the following –
– Section 1: Definition and ecommerce market context in Europe; provides a general overview, looking at key market insights and growth trends and providing an overview of the main ecommerce players in the region. This section also analyzes in detail the main growth drivers and examines the role that telecom operators play in the ecommerce value chain.
– Section 2: Case studies; includes three case studies on key ecommerce players: illustrates the findings of the report, providing insights around ecommerce offering in the region. The case studies also give an overview of the type of ecommerce solutions, use cases, and value propositions telcos have rolled out.
– Section 3: Key findings and recommendations; the insider concludes with a number of key findings and a set of recommendations for the ecommerce stakeholders, including telecom service providers.

Scope

– Europe is mature, developed and saturated ecommerce market dominated by large international marketplaces like Amazon, eBay, or Alibaba.

– GlobalData estimates that ecommerce (B2C) transactions in the largest Western European economies – UK, France, and Germany – generated a combined $409.2 billion in 2018, making them the largest ecommerce markets in Europe.

– Increased quality of Internet connectivity and the proliferation of alternative payment methods are two important factors driving ecommerce adoption in Europe.

– The advent of big data and AI represents an interesting growth area for telcos, as they have access to large amounts of data from telecom service users.

– Telcos in Europe are positioning themselves as key technology enablers through the development of one-stop-shops for online retailers, offering a wide range of services supporting and enabling ecommerce activities, ranging from connectivity and payment solutions to web hosting and cloud.

Reasons to Buy

– This Insider Report provides a comprehensive examination of the main trends taking place in European ecommerce market, helping executives fully understand market dynamics, determine what works and what doesn’t, formulate effective product development plans, and optimize resource allocation and return on investment.

– The report includes examples on strategies adopted by ecommerce players that illustrate the findings of the report; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.

– With more than ten exhibits, the report is designed for an executive-level audience, to help to understand the ecommerce market, analyzing key trends, and strategies.

Addison Lee
Adara
Airbnb
ALDI
Alibaba
Amazon
Amazon Restaurants
Apple
AppNexus
Aptos
Argos
Badoo
betfair
Boxever
British Airways
BT
BT Expedite
Carrefour
Debis Systemhaus
Deliveroo
Demandware
Deutsche Telekom
ebay
Edeka
Expedia
Facebook
Food Hub
foodora
foodpanda
Fresca
G7
Gett
Google
Groupe Casino
HMM
Home Retail Group
Hungry House
IBM
ikea
Instagram
Intershop
John Lewis
Just Eat
Kabbee
Lufthansa
Monzo
Netflix
Ocado
OrderBird
Otto
Perekriostok
Rewe
Sainsbury's
Saleasforce
SAP
Scout24
Shop Direct
Skyscanner
Spotify
Square
Staples
Starbucks
Stripe
Taxify
Telefonica
Telenor
Telia
Tesco
tinder
tripadvisor
T-Systems Multimedia Solutions
Uber
Uber Eats
Vend POS
Yandex Taxi
Zalando

Table of Contents

Table of Contents

List of Exhibits

Executive Summary

Section 1: Definitions & Ecommerce Market Context in Europe

Ecommerce Definition

Ecommerce Market Drivers in Europe

Improved Connectivity

Popularization of Electronic Payments

Emergence of Big Data and AI

Key Ecommerce Players in Europe

Telco Roles in the Ecommerce Value Chain

Section 2: Case Studies

BT

Deutsche Telekom

Telia

Section 3: Key Findings and Recommendations

Appendix

Acronyms and Definitions

Companies Mentioned

Related Research

Figures

EXHIBIT 1: Definition of Ecommerce

EXHIBIT 2: Global Ecommerce Market Insights

EXHIBIT 3: Competitive Ecommerce Market Drivers in Europe

EXHIBIT 4: Residential Broadband Line Penetration of Households, 2018 vs. 2023

EXHIBIT 5: Mobile Internet Subscription Penetration of the Population, 2018 vs. 2023

EXHIBIT 6: Smartphone Penetration of the Population, 2018 vs. 2023

EXHIBIT 7: Epayments Trends in Europe

EXHIBIT 8: Benefits of Big Data in the Ecommerce Decision-Making Process

EXHIBIT 9: Leading Ecommerce Platforms in Europe

EXHIBIT 10: Sample of Telco ICT Proposition for Ecommerce Players Mapped Against the Ecommerce Customer Journey

EXHIBIT 11: BT Ecommerce Value Proposition

EXHIBIT 12: Deutsche Telekom Ecommerce Value Proposition

EXHIBIT 13: Telia Ecommerce Value Proposition

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