Ecommerce in Packaging – Thematic Research

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Ecommerce in Packaging Report Overview

Ecommerce is undoubtedly one of the most prominent themes of 2022. The pressure of keeping up with the pace of technology, especially online solutions, can be keenly felt in the consumer industry, and brands should ensure that they are adopting technologies that can streamline and automate processes across the value chain. One key example of this is the diversification of online and delivery models that we now see offering a wide range of purchasing and supply options to consumers. As well as having an ecommerce solution, brands and manufacturers are also having to consider how D2C supply chains can impact and benefit their business, the role of social media in shopping journeys through social commerce, as well as partnership options with digital aggregators in quick commerce.

As online shopping evolves to provide more nuanced solutions, brands and manufacturers will need to understand the changes in consumer online shopping behaviors to know which is right for them. Packaging companies will need to work collaboratively to understand how this growth in online channels will change packaging requirements – from labeling and communication to transit and delivery.

The ecommerce in packaging thematic intelligence report offers insights into the market size and growth forecasts, ecommerce value chain and timeline, industry trends, and key players. The report also provides information on case studies and the impact of ecommerce on consumer packaged goods.

Report Pages 36
Ecommerce Sales in Consumer Goods 2022 $355 billion
CAGR (2022-2026) >9%
Ecommerce Value Chain Customer Interface, Order Management, Transaction Processing, Fulfillment, and After-Sales Service
Top Industry Trends Evolving Online and Delivery Models, Role of Traditional Retailers, Consumer Engagement, Sustainability, Security and Safety Concerns, Environmental Impacts, COVID-19, and Financial Uncertainty
Leading Ecommerce Adopters in Consumer Industry Anheuser-Busch InBev, Carlsberg, Coca-Cola, and Colgate-Palmolive
Leading Ecommerce Companies Alibaba, Alphabet, Amazon, and Apple
Specialist Ecommerce Vendors in Consumer Industry Deliveroo, One Network Enterprises, Salesforce, and SAP
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Ecommerce in Packaging Industry Analysis

The ecommerce sales in consumer goods is estimated at $355 billion in 2022 and is expected to grow at a CAGR of more than 9% by 2026. The key to this growth has been the spread of the internet, with the number of users worldwide increasing. As consumer spending shifts from physical stores to the online channel, ecommerce will remain the fastest growing area of retail. COVID-19 has also significantly accelerated the shift towards online retailing.

As online retail markets in Western countries become saturated, ecommerce giants will rush to grab market share in emerging digital economies. India and Africa are set to be the primary battlegrounds.

Global Ecommerce Sales in Consumer Goods ($M)

Global Ecommerce Sales in Consumer Goods ($M)

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Top Industry Trends Impacting Ecommerce in Packaging Theme

The main industry trends expected to shape the ecommerce theme over the next 12 to 24 months are evolving online and delivery models, role of traditional retailers, consumer engagement, sustainability, security and safety concerns, environmental impacts, COVID-19, and financial uncertainty.

Sustainability has been brought to the forefront of consumers’ minds and many are considering how they can foster new habits amid the pandemic recovery or balance sustainability with affordability, convenience, and product reassurance. Packaging has perhaps the most important part to play in product sustainability as it can help dictate the occasion, location, and frequency of product usage. These can help foster more conscious and sustainable consumer behavior, above and beyond recycling or reusing packaging materials.

Ecommerce Value Chain

The ecommerce value chain has five discrete layers: customer interface, order management, transaction processing, fulfillment, and after-sales service. These layers are underpinned by data, which provides the backbone for all successful ecommerce operations.

Ecommerce Value Chain

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Leading Ecommerce Adopters in Consumer Industry

Some of the consumer companies that are currently deploying ecommerce are:

  • Anheuser-Busch InBev
  • Carlsberg
  • Coca-Cola
  • Colgate-Palmolive

Leading Ecommerce Companies

Some of the leading players within the ecommerce theme are:

  • Alibaba
  • Alphabet
  • Amazon
  • Apple

Specialist Ecommerce Vendors in Consumer Industry

Some of the specialist ecommerce vendors within the consumer sector are:

  • Deliveroo
  • One Network Enterprises
  • Salesforce
  • SAP

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Reasons to Buy

  • Understand multiple trends and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct

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AB InBev
Beyond Meat
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Mercado Libre

Table of Contents

Executive Summary

Ecommerce Value Chain

Industry Trends

Impact of Ecommerce on Consumer Packaged Goods

Case Studies

Market Size and Growth Forecasts

Ecommerce Timeline



Further Reading

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