Egypt Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Egypt’s sportswear market was valued at EGP8.1 billion in 2020 and is expected to grow with a CAGR of more than 8% by 2025. The sportswear market of Egypt experienced a decline of more than 4% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Egypt’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by department stores, hypermarkets, supermarkets and hard discounters and online specialists. Nike, Puma and Adidas were the top brands in Egypt’s sportswear market in 2021.
Overview of Egypt sportswear market
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What are the market dynamics of the Egyptian sportswear market?
Sports clothing: Egypt’s sports clothing includes womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period. Womenswear is expected to show a value growth of more than EGP0.7 billion during 2020-2025, while menswear will increase by more than EGP0.5 billion. In 2020, active was the dominating sportswear type, followed by sports-inspired casual wear and technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, football (soccer only) and running. By value Puma, Nike and Adidas were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 8% during 2021-2025. Egypt’s sports footwear includes women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period. In 2020, active was the dominating sports footwear type, followed by technical and sports-inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Puma and Adidas were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 10% during 2021-2025. Egypt’s sports accessories include handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Egypt’s sports accessories in 2020, followed by sunglasses and gloves. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by technical and active sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Puma, Nike and Adidas were the top sports footwear brands by value in 2021.
What are the key segments of Egypt’s sportswear market?
Egypt’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.
Egypt sportswear market, by key categories
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What are the major distribution channels in Egypt’s sportswear market?
Offline purchases had a major share in Egypt’s sportswear market, with online penetration being less than 10% in 2020. The distribution channels in Egypt’s sportswear market included clothing, footwear & accessories specialists, department stores, hypermarkets, supermarkets and hard discounters, other online retailers, online specialists, other non-store retail and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by department stores and hypermarkets, supermarkets and hard discounters. The department stores is expected to outperform hypermarkets, supermarkets and hard discounters by 2025.
Egypt sportswear market, by distribution channels
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Which are the top sportswear brands of Egypt?
The major sportswear brands in Egypt’s sportswear market include Nike, Adidas, Puma, Under Armour, Reebok, New Balance, Champion, Vans, Lacoste, Decathlon, Hummel, Lotto, Callaway, Gymshark, Kangaroos, Dhb and Mitre. Most of the brands had mass-market price positioning, while Vans and Lacoste had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Egypt sportswear market, by key brands
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Market report scope
Market size (year – 2020) | EGP8.1 billion |
Growth rate (CAGR) | >8% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories |
Key distribution channels | Clothing, footwear & accessories specialists, department stores, hypermarkets, supermarkets and hard discounters, other online retailers, online specialists, other non-store retail and others |
Key brands | Nike, Adidas, Puma, Under Armour, Reebok, New Balance, Champion, Vans, Lacoste, Decathlon, Hummel, Lotto, Callaway, Gymshark, Kangaroos, Dhb and Mitre |
The research report provides both the historic and forecast market data of total retail sales, and the clothing, footwear and accessories market in Egypt. It illustrates the data with charts, graphs and tables summarizing the value, with category details in the clothing, footwear and accessories sector. The forecasts include the impact of COVID-19 on growth. The research report also reveals major retailers share in the clothing, footwear and accessories sector with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Puma
Adidas
Under Armour
Reebok
New Balance
Champion
Vans
Lacoste
Decathlon
Table of Contents
Frequently asked questions
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What was the value of the Egyptian sportswear market in 2020?
Egypt’s sportswear market was valued at EGP8.1 billion in 2020.
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What is the growth rate of Egypt’s sportswear market?
Egypt’s sportswear market is expected to grow by a CAGR of more than 8% during 2021-2025.
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What are the key categories of Egypt’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of the Egyptian sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by department stores and hypermarkets, supermarkets and hard discounters.
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What are the key brands in the Egyptian sportswear market?
The top twenty sportswear brands in Egypt’s sportswear market in 2021 include Nike, Adidas, Puma, Under Armour, Reebok, New Balance, Champion, Vans, Lacoste, Decathlon, Hummel, Lotto, Callaway, Gymshark, Kangaroos, Dhb and Mitre.
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