EMEA Gambling and Betting Sponsorship Landscape – Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector
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EMEA Gambling and Betting Sponsorship Landscape Overview
In 2024, gambling and betting brands with headquarters in the EMEA region acquired 658 deals, with a combined estimated yearly value of $977.58 million. Across the region, soccer has the greatest volume of gambling & betting agreements.
The EMEA gambling and betting sponsorship landscape report provides deep insights into the EMEA gambling and betting sector sponsorship market trend, most active sport, and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and property deals within the sector companies.
Annual Spend (2024) | $977.58 million |
Historical Period | 2020-2023 |
Key Sports Types | · Soccer
· Ice Hockey · Multi-Sport Games · Basketball · Motor Racing · Esports · Horse-Racing · Cycling-Road · Handball · Boxing · Golf · Darts · Mixed Martial Arts · Rugby Union · Rugby League |
Leading Brands | · Unibet
· Admiral Sportwetten · Fortuna Group · Loterie Nationale Belgique · Betano |
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EMEA Gambling and Betting Sponsorship Market Dynamics
Gambling & betting continues to be a critical part of sports property sponsorship. Many gambling companies have signed sponsorship agreements across the EMEA region (Europe, the Middle East and Africa). The number of gambling & betting deals signed across the EMEA region increased from 517 deals in 2020 to 658 deals in 2024. Therefore, brands in this sector continue to secure new sponsorship deals with sports properties from across the region.
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EMEA Gambling and Betting Sponsorship Market Segmentation by Sports Types
American Football is the most popular sport to sponsor among American gambling and betting brands in 2024
The key sports associated with the EMEA gambling and betting sponsorship landscape are soccer, ice hockey, multi-sport games, basketball, motor racing, esports, horse-racing, cycling-road, handball, boxing, golf, darts, mixed martial arts, rugby union, and rugby league.
Soccer dominates the spending in the gambling and betting sector across the EMEA region. Across the EMEA region, soccer is easily the most selected sport for gambling & betting partnerships. Professional soccer in the EMEA region offers many sponsorship opportunities for brands. Due to the large number of teams competing, this region includes many popular leagues in world soccer with high viewership.
EMEA Gambling and Betting Sponsorship Market Analysis by Sports Types, 2024 (%)
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EMEA Gambling and Betting Sponsorship Market Segmentation by Active Brands
Amongst all the American gambling and betting brands with active sponsorship deals in 2024, Unibet has the most agreements in place
A few of the gambling and betting brands with active sponsorship deals in 2024 are:
- Unibet
- Admiral Sportwetten
- Fortuna Group
- Loterie Nationale Belgique
- Betano
Unibet is the most active gambling and betting brand in sports sponsorship across the EMEA region with 18 deals, including eight individual deals in the Netherlands. It leads second-placed Admiral Sportwetten by a single deal.
EMEA Gambling and Betting Sponsorship Market Analysis by Active Brands, 2024 (%)
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Segments Covered in the Report
EMEA Gambling and Betting Sponsorship Sports Tyes Outlook (Value, $ Billion, 2017-2024)
- Soccer
- Ice Hockey
- Multi-Sport Games
- Basketball
- Motor Racing
- Esports
- Horse-Racing
- Cycling-Road
- Handball
- Boxing
- Golf
- Darts
- Mixed Martial Arts
- Rugby Union
- Rugby League
Scope
The report offers a detailed insight into the gambling and betting sector across the EMEA region. It explores all the main active brands in the sector as well as details of their activities in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the gambling & betting sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
- For those wanting an in-depth analysis of how the gambling and betting sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.
Betano
Française des Jeux
Admiral Sportwetten
Unibet
Fortuna Group
Table of Contents
Table
Frequently asked questions
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What is the estimated annual spend accounted for by the EMEA gambling and betting sector sponsorship in 2024?
The EMEA gambling and betting sector accounts for an estimated annual spend of $977.58 million in sponsorship for 2024.
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Which is the leading sports associated with the EMEA gambling and betting sponsorship landscape?
Soccer is the leading sport associated with the EMEA gambling and betting sponsorship landscape in 2024.
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Who are the active EMEA gambling and betting brands in the sponsorship market?
Some of the gambling and betting brands with active sponsorship deals in 2024 are Unibet, Admiral Sportwetten, Fortuna Group, Loterie Nationale Belgique, and Betano among others.
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