EMEA Gambling and Betting Sponsorship Landscape – Analysing Biggest Deals, Top Sponsor Brands and Latest Trends
All the vital news, analysis, and commentary curated by our industry experts.
The gambling & betting EMEA sector accounts for an estimated annual spend of $816.43 million in sport sponsorship for 2023, with 166 gambling & betting brands currently engaged in sport sponsorship agreements across the region.
The EMEA (Europe, the Middle East, and Africa) region gambling & betting companies have become major sponsors of sport across the globe, with many brands willing annual spend to invest vast sums of money each year for the coveted sponsorship rights to the world’s leading sport properties. The most notable examples include betting companies’ long-term association with soccer front-of-shirt sponsorship deals.
The EMEA gambling and betting sponsorship market research report provides a complete overview of the gambling & betting sector across the EMEA region. The report includes market insight and sector and brand analysis.
|Annual Spend||$816.43 million|
|Key Sports||Soccer, Basketball, Cricket, Golf, Esports, Tennis, Multi-Sport Games, Cycling – Road, Ice Hockey, and Motor Racing|
|Key Markets||The UK, Belgium, Germany, Sweden, Russia, Netherlands, Turkey, France, Spain, and Switzerland|
|Key Brands||Norsk Tipping, Sky Bet, Loterie Nationale Belgique, Sportsbet.io, BetClic, Tipico, Spor Toto, Betano, Svenska Spel, 1XBET, Fonbet, Interregional Sports Group, Genius Sports, Unibet, Francaise des Jeux, Betway, bwin, Stake.com, Winline, and Sportradar.|
EMEA Gambling and Betting Sponsorship Landscape, Sports Analysis
The top sports involved in EMEA gambling and betting market in terms of annual value are soccer, basketball, cricket, golf, esports, tennis, multi-sport games, cycling – road, ice hockey, and motor racing. Across the EMEA region, soccer is the most popular sport for gambling & betting partnerships, followed by basketball. This is logical, with such extensive opportunities across Europe through shirt sponsorship and betting partnership deals.
EMEA Gambling and Betting Sponsorship Landscape, by Sports (%)
For more major sports insights involved in the EMEA gambling and betting market, download a free report sample
EMEA Gambling and Betting Sponsorship Landscape, Product Category Analysis
Deals with teams and federations dominate the market, both in terms of volume and value. Brands often choose to partner with teams, looking to create an emotional connection with their fans. Partnering with teams can also include working with star players. Federations may look to partner with gambling firms as they are often willing to invest more sponsorship funding than brands from other sectors.
GlobalData identifies that gambling & betting companies have only a few deals in place with individual world class athletes from the EMEA region. Brands often see great value in partnering directly with athletes. It allows them to build a relationship with an athlete’s personal ‘brand’ and presence on social media platforms, where the individual accounts of athletes tend to have greater reach than team or federation accounts.
EMEA Gambling and Betting Sponsorship Landscape, Markets Analysis
The top 10 markets across the EMEA involved in gambling and betting sponsorships are the UK, Belgium, Germany, Sweden, Russia, Netherlands, Turkey, France, Spain, and Switzerland. The United Kingdom is the largest EMEA market for gambling & betting companies.
EMEA Gambling and Betting Sponsorship Landscape, by Markets (%)
For more insights on the major markets across EMEA sponsoring gambling and betting, download a free report sample
EMEA Gambling and Betting Sponsorship Landscape, Major Deals
Winline has the most lucrative annual deal with the Russian Premier League more valuable than the second largest, Sportradar’s deal with UEFA. Unsurprisingly, the sector’s most dominant brand in terms of sponsorship spend, Sportradar, has secured several of the most lucrative annual deals across the EMEA region.
EMEA Gambling and Betting Sponsorship Landscape, Major Brands
The major brands in the EMEA gambling and betting sponsorship market are Norsk Tipping, Sky Bet, Loterie Nationale Belgique, Sportsbet.io, BetClic, Tipico, Spor Toto, Betano, Svenska Spel, 1XBET, Fonbet, Interregional Sports Group, Genius Sports, Unibet, Francaise des Jeux, Betway, bwin, Stake.com, Winline, and Sportradar. Sportradar is the highest spender of all the sector’s sports sponsors across the EMEA region in 2023.
EMEA Gambling and Betting Sponsorship Landscape, by Major Brands
For more insights on the major brands across EMEA sponsoring gambling and betting, download a free report sample
The report looks to offer a detailed insight into the gambling & betting sector across the EMEA region. It explores all the main active brands in the sector as well as detailing the movement in the sector over the last few years in the sports sponsorship industry.
A detailed overview of the gambling & betting sector across the EMEA region. Outlining sectors influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
For those wanting an in-depth analysis of how the gambling & betting sector across the EMEA region performed in the sports sponsorship industry, in the sense of both business and popularity.
Interregional Sports Group
FIA Formula One World Championship
Table of Contents
- 1. Executive Summary
- 2. Introduction
- 3. Market Insights
- 3.1. Sponsorship Market Trend
- 3.2. Gambling & Betting sponsorship market trend
- 4. Sector Analysis
- 4.1. Sector Summary
- 4.2. Top Sports by Value and Volume
- 4.3. Product Category Breakdown
- 4.4. Key Product Sponsorship Markets Across The EMEA
- 4.5. Biggest Deals Gambling & Betting Sector
- 4.6. Top 10 Expiring Deals in 2023
- 5. Case Study
- 5.1. Case Study: Premier League teams to ban gambling sponsorship on front of shirts
- 6. Brand Analysis
- 6.1. Brand Summary
- 6.2. Breakdown of spend in the EMEA region by brands’ home regions
- 6.3. Most Active Brands
- 6.4. Biggest Spenders
- 6.5. Key Brands Analysis
- 7. Appendix
- 7.1. Sources
Frequently asked questions
What was the annual spend of gambling and betting in the EMEA sector in 2023?
The gambling & betting EMEA sector accounts for an estimated annual spend of $816.43 million in sport sponsorship for 2023.
Which is the leading sport in the EMEA gambling and betting market?
Across the EMEA region, soccer is the most popular sport for gambling & betting partnerships.
Which is the largest EMEA market for gambling and betting companies?
The United Kingdom is the largest EMEA market for gambling & betting companies.
Who is the highest spending brand involved in the EMEA gambling and betting market?
Sportradar is the highest spender of all the sector’s sports sponsors across the EMEA region in 2023.
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