The Estée Lauder Companies Inc. – Company Overview and Analysis, 2023 Update
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Estée Lauder Company Overview
Headquartered in New York City, USA, Estée Lauder operates across the cosmetics & toiletries industry. It markets products under various brand names such as Estée Lauder, Aramis, Clinique, Origins, La Mer, Bobbi Brown, Aveda, Donna Karan, Michael Kors, Ermenegildo Zegna, and Tom Ford. The company’s operations are spread across Asia-Pacific, the Middle East, Europe, Africa, and the Americas.
The “Estée Lauder – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into what is impacting the industry. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Skincare
· Makeup · Fragrances · Haircare · Suncare |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Estée Lauder Company Analysis by Sectors
Estée Lauder offers products in seven sectors skincare, makeup, fragrances, haircare, suncare, male toiletries, and personal hygiene across all regions globally. The skincare sector generated the highest revenue for Estée Lauder in 2022 and it is projected to register growth across all regions worldwide. This growth can be attributed to the rise in concerns related to physical appearance.
Estée Lauder Company Analysis by Sectors, 2021 (%)
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Estée Lauder Company Analysis by Regions
Estée Lauder has its presence across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. North America was the largest revenue-generating region for the company in 2022 and is forecast to record medium to high growth across all sectors during 2022–27. The US was the leading market for the company followed by China and the UK.
Estée Lauder Company Analysis by Regions, 2022 (%)
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Estée Lauder - Top Themes
Estée Lauder is investing in themes such as social media, merger & acquisition, ESG, Artificial Intelligence, and metaverse.
Artificial Intelligence: In January 2023, Estée Lauder launched an AI-based voice-enabled makeup assistant (VMA) mobile application. Estée Lauder intends to help connect with visually impaired consumers to apply their makeup more confidently. The VMA application is currently available at the Apple App Store in the UK and on esteelauder.co.uk.
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Scope
• Estée Lauder has a diversified geographical presence worldwide_x000D_
• All regions globally to present favorable market conditions for skincare sector during the forecast period_x000D_
• Estée Lauder’s skincare business will see a positive outlook through 2027_x000D_
• Estée Lauder saw a decline in sentiment score in Q1 2023
Key Highlights
- Estée Lauder has a diversified geographical presence worldwide.
- All regions globally present favorable market conditions for the skincare sector during the forecast period.
- Estée Lauder’s skincare business will see a positive outlook through 2027.
- Estée Lauder saw a decline in sentiment score in Q1 2023.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Estée Lauder in 2022?
Skincare was the highest revenue-generating sector for Estée Lauder in 2022.
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Which region led Estée Lauder’s business in terms of brand sales in 2022?
North America led Estée Lauder’s business in terms of brand sales in 2022.
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What are the major themes in which Estée Lauder is making investments?
Estée Lauder is actively investing in social media, merger & acquisition, ESG, Artificial Intelligence, and metaverse themes.
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