Europe Airport Retail Market Trends and Analysis by Region, Sales, Innovations, Tourism and Competitive Landscape and Forecast to 2027

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Europe Airport Retailing Market Report Overview

The Europe airport retailing market size was valued at $9.8 billion in 2022. Europe continues to retain its position as the second-largest region for airport retailing in 2022 driven by factors such as airport expansions, new service introductions, and the return of travelers post-COVID-19. To maximize sales in these challenging market conditions, airport retailers are exploring new ways to enhance customer experience, such as implementing digitization measures and providing more inspiration to shoppers.

Europe Airport Retailing Market Size 2022-2027 ($ Billion)

Europe Airport Retailing Market Size 2022-2027 ($ Billion)

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This report provides an overview of Europe airport retailing which includes market & category expenditure and forecasts, trends, and competitive landscape.

Market Size (2022) $9.8 billion
Key Sectors Beauty, Alcohol, Confectionery & Fine Foods, Tobacco, Fashion & Accessories, Jewelry & Watches, Electricals, and Other
Key Trends Contactless Retailing For Quick Shopping, Automated Smart Trolleys For Personalized Experience, ADR’s Autonomous Delivery Project, and Rise of Robots in Airports
Key Retail Operators Dufry, Gebr. Heinemann, Lagardère Travel Retail, and Aer Rianta International
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Europe Airport Retailing Market Dynamics

The key factors driving the Europe airport retailing market are the continuous innovations in retail offerings, omnichannel integrations, diversification of revenue streams, and strategic partnerships with airlines and other stakeholders. To stay competitive, airport retailers are focusing on new store formats, and technologies such Augmented Reality (AR), Virtual Reality (VR), and Artificial Intelligence (AI) to enhance shopping experiences. Furthermore, Retailers are establishing strategic partnerships with airlines to offer exclusive products and promotions for frequent flyers, increasing visibility and driving sales.

However, the market growth might get inhibited due to the constantly evolving consumer behavior. One of the key shifts in consumer behavior is the increasing demand for sustainable and eco-friendly products. With growing awareness of the impact of consumerism on the environment, shoppers are looking for ways to reduce their ecological footprint, so they may be less interested in traditional duty-free items like perfume and alcohol. In addition, airport retailers have adapted to competition from e-commerce platforms by offering passengers the convenience of shopping via the airport website ahead of time to pick up the order on the day of travel.

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Europe Airport Retailing Market Segmentation by Sectors

The key sectors in the Europe airport retailing market are beauty, alcohol, confectionery & fine foods, jewelery & watches, fashion & accessories, electricals, tobacco, and others. In 2022, the beauty sector dominated the Europe airport retailing market share and the sector will maintain its top spot in airport retailing during the forecast period due to the increasing use of social media and its impact on beauty sales, especially among younger consumers.

Europe Airport Retailing Market Analysis by Sector, 2022 (%)

Europe Airport Retailing Market Analysis by Sector, 2022 (%)

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Europe Airport Retailing Market – Key Trends

Retailers at airports are increasingly turning to technologies to make shopping at the airport more seamless and lower their operating costs. As airports become more sophisticated with the implementation of technologies such as AI to make travel more comfortable and easier, retailers do not want to be left behind. This has resulted in innovative approaches to retailing such as subscription services, expanding acceptance of new payment methods as well as improving booking techniques.

Contactless Retailing for Quick Shopping: Lagardère Travel Retail in Belgium has partnered with Atos, a leading technology-launched advanced POS (point-of-sales) system for travelers from Pier A in Brussels airport. Incorporating 3D cameras, the system is designed to automatically recognize products picked up by travelers who enter the store by scanning their boarding passes at the POS. Once the items are selected, the shopper just must walk through the payment terminal, which adds the checked items into the virtual basket, for passengers to pay with a credit card.

Rise of Robots in Airports: While robotic technology has been present in airport retailing for some time, it is evident that travel trends are driving the adoption and development of this technology. With robots becoming more prevalent in airport terminals, they can provide enhanced customer experiences and faster service delivery. As AI technology advances, robots will offer passengers even more helpful information, while also providing operational benefits to airport managers and airlines. The potential applications of robots in airports are vast, with cleaning, health checks, and security checks being just some of the possibilities. As technology continues to evolve, Robots will become an integral part of airport operations and passenger journeys.

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Europe Airport Retailing Market – Competitive Landscape

The key companies in the Europe airport retailing market are Dufry, Gebr. Heinemann, Lagardère Travel Retail, and Aer Rianta International. In 2022, Dufry emerged as the market leader strengthening its position in the market with several strategic moves. Key recent developments include an eight-and-a-half-year contract to operate thirteen shops in Bulgaria, while in Finland Dufry has extended its contract to operate duty-free and duty-paid stores at Helsinki Airport for five years. The operator is also targeting climate neutrality by 2025.

Europe Airport Retailing Market Analysis by Companies, 2022 (%)

Europe Airport Retailing Market Analysis by Companies, 2022 (%)

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Key Segments Covered in this Report

Europe Airport Retail Sector Outlook (2020-2027)

  • Beauty
  • Alcohol
  • Confectionery & Fine Foods
  • Tobacco
  • Fashion & Accessories
  • Jewelery & Watches
  • Electricals
  • Others

Key Highlights

  • Robust growth forecast for Europe’s airport retail market driven by expansion and technological advancements.
  • Beauty and fashion lead the way in Europe’s airport retailing growth.
  • Dufry leads the market with a 29.6% share

Reasons to Buy

  • Gain a comprehensive knowledge on European airport retail market and develop a competitive advantage.
  • Investigate current trends in the European airport retail market to identify the best opportunities to exploit.
  • Analysis of key airport retail players operating in Europe
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the key consumer and technology trends influencing the airport retail market in Europe.

Gebr Heinemann
Lagardère Travel Retail
Aer Rianta International

Table of Contents

01. Executive Summary

02. Regional Analysis

03. Regional Sales

04. Tourism Landscape

05. Key Trends

06. Key Retail Innovations

07. Competitive Landscape

– Market shares of leading airport retailers

– Key Airport Retailers’ Profiles

08. New Opportunities



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