Europe Mobile Broadband Market Trends and Opportunities to 2028

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Published: September 25, 2023 Report Code: GDTC0328IR-ST

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Europe Mobile Broadband Market Trends and Opportunities Report Overview

The total mobile service revenue in Europe is estimated at $154.2 billion in 2023. The market in the Europe region is expected to grow at a CAGR of more than 3% during 2023-2028. Ongoing efforts by the local governments and operators to accelerate the deployment of 5G services across Europe will allow telcos to generate higher ARPUs by selling premium 5G mobile plans, as well as increase revenues by offering enterprise connectivity solutions such as private 5G and network slicing.

Europe Mobile Broadband Market Outlook 2023-2028 ($ Billion)

Europe Mobile Broadband Market Outlook 2023-2028 ($ Billion)

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“Europe Mobile Broadband Market Trends and Opportunities, 2023 Update”, the new Telecom Insider Report by GlobalData, provides an executive-level overview of the mobile broadband market in Europe. It delivers quantitative and qualitative insights into the mobile market, analyzing key trends, competitive dynamics, and growth drivers in the region.

Market Size (2023) $154.2 Billion
CAGR (2023-2028) >3%
Key Device Type ·        Handsets

·        Connected Data

·        M2M/IoT
Key Countries ·        Switzerland

·        Belgium

·        The UK

·        Slovakia

·        Norway
Key Service ·        Data

·        Voice

·        Messaging
Leading Companies ·        Vodafone Group

·        T-Mobile

·        Tele2

·        SFR

·        MASMOVIL
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Europe Mobile Broadband Subscription Trends

Mobile Users Trends in Europe: Mobile users in Europe will increase moderately by 2028. This is primarily due to the already saturated nature of the mobile markets. However, mobile subscriptions will increase significantly over 2023-2028. The growth will mainly be supported by a rise in M2M/IoT SIMs and smartphone subscriptions.

Mobile Technology Trends in Europe: 4G subscriptions accounted for the majority of total mobile subscriptions in 2023 but will gradually decline by 2028 on account of subscriber migration to 5G services. In contrast, 5G subscriptions will grow rapidly by 2028, driven by telcos’ focus on expanding 5G network coverage and diversifying their 5G plans to reach more customers.

Mobile Device Trends in Europe: Handsets will account for the majority share of total mobile subscriptions in 2023 in Europe. It is followed by M2M/IoT and connected data devices. The segment growth will be supported by telcos’ focus on the expansion of their M2M/IoT solutions portfolios to support the digital transformation journeys of businesses, whole industries, and governments.

Europe Mobile Broadband Subscription Trends Analysis by Device Type, 2023 (%)

Europe Mobile Broadband Subscription Trends Analysis by Device Type, 2023 (%)

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Europe Mobile Broadband Revenue Trends

Mobile Average Revenue Per User (ARPU) Trends in Europe: Blended mobile services ARPU in Europe will increase from 2023 to 2028. The increase in ARPU will be mainly supported by premium pricing of 5G plans and telco efforts to drive its uptake. Switzerland is one of the most expensive countries in Europe in terms of the cost of 1GB of mobile data. It is followed by Belgium, the UK, Slovakia, and Norway.

Mobile Revenue Trends in Europe: Mobile services revenue in Europe will increase by 2028. Handset subscription revenue will account for most of the total mobile revenue in Europe in 2023, supported by rising smartphone penetration and growing adoption of 5G services. Telcos differentiate the prices of 5G plans based on several models such as data-centric plans, speed-based pricing, and more-for-more (bundling).

Europe Mobile Broadband Revenue Trends Analysis by Country, (Cost of 1GB of Mobile Data) 2023 (%)

Europe Mobile Broadband Revenue Trends Analysis by Country, (Cost of 1GB of Mobile Data) 2023 (%)

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Europe Mobile Broadband Market – Competitive Landscape

The key companies in the mobile broadband market in Europe are Vodafone Group, T-Mobile, Tele2, SFR, and MASMOVIL among others. MASMOVIL announced a deal to acquire rural telecom service provider Ahimas. In addition, French MNO, SFR, acquired fiber wholesale operator, Covage, to strengthen its position as a converged player.

Europe Mobile Broadband Market Players

Europe Mobile Broadband Market Players

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Key Segments Covered in this Report.

Europe Mobile Broadband Device Type Outlook (Market Share, %, 2023)

  • Handsets
  • Connected Data
  • M2M/IoT

Europe Mobile Broadband Country Outlook (Market Share, %, 2023-2028)

  • Switzerland
  • Belgium
  • The UK
  • Slovakia
  • Norway

Scope

  • Data services revenue will account for 68% of total mobile service revenue generated in 2023.

  • MVNOs will register 104.6 million subscriptions in 2023, accounting for 7.4% of total mobile subscriptions.

  • Denmark will lead the 5G market in 2023. Denmark leadership in 5G is supported by telcos’ 5G network coverage targets. Three Denmark, for instance, aims to achieve nationwide 5G coverage by 2023-end.

Reasons to Buy

  • This Insider Report provides a comprehensive examination through a forward-looking analysis of Europe’s mobile telecommunications market trends in a concise format to help executives build proactive and profitable growth strategies.

  • Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in Europe’s mobile communications markets.

  • With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.

  • The broad perspective of the report coupled with comprehensive, actionable detail will help operators, equipment vendors, and other telecom industry players succeed in the challenging telecommunications market in Europe.

02 Slovakia
Deutsche Telekom AG
Norlys
Swisscom
Vodafone Group
4iG
Digital Republic
Nowo
Tawal
Yettel
A1 Slovenia
E&(formerly Etisalat Group)
O2 UK
TDC’s
Ahimas
EBL's telecom
Orange Belgium
Tele2 AB
Airgain
Euskaltel
Orange France
Telecom Italia
Altice France
Grupo MASMOVIL
Orange Slovakia
Telefónica
Amazon Prime Video
Iliad Group
Play
Telenet
BT/EE
Liberty Global
PPF Telecom
Telia
UPC
M/S Estellie vessel
Reglo Mobile
Three Denmark
Cabonitel
Magenta Telekom
SFR
Three UK
Cellnex Telecom
Mobilezone
Slovak Telekom
T-Mobile Netherlands
CK Hutchison
Morgan Stanley
Spitfire
United Group
Covage
Netflix
Spusu
UPC
Nordnet
Sunrise
Virgin Media

Table of Contents

  • 1. Exhibits

  • 2. Europe’s mobile broadband markets – key takeaways

    • 2.1. Europe highlights

  • 3. Section 1: Europe in a global context

    • 3.1. Europe’s main facts – 2023

    • 3.2. Europe’s demographics at a glance

    • 3.3. Europe in a global context

  • 4. Section 2: Competitive dynamics

    • 4.1. Competitive dynamics in Europe

    • 4.2. Region’s main competitive market trends

    • 4.3. Mobile services market: Penetration and subscription trends

  • 5. Section 3: Mobile broadband subscription trends

    • 5.1. Mobile user trends in Europe

    • 5.2. Mobile technology trends in Europe

    • 5.3. Mobile device trends in Europe

    • 5.4. M2M/IoT trends in Europe

    • 5.5. Mobile traffic trends in Europe

  • 6. Section 4: Mobile broadband revenue trends

    • 6.1. Mobile average revenue per user (ARPU) trends in Europe

    • 6.2. Mobile revenue trends in Europe

  • 7. Section 5: Key findings and recommendations

    • 7.1. Key findings and recommendations

  • 8. Appendix

    • 8.1. Glossary

    • 8.2. Companies mentioned

  • 9. Related research

  • 10. Contact information

Figures

POPULATION, 2022-2028 (MILLIONS)

NOMINAL GDP, 2022-2028 ($ TRILLION)

REAL GDP GROWTH, 2022-2028

USER PENETRATION, 2023 (% OF POPULATION)

SUBSCRIPTION PENETRATION, 2023 (% OF POPULATION)

PREPAID SUBSCRIPTIONS AS A % OF TOTAL SUBSCRIPTIONS

MONTHLY ARPU, 2023 ($)

DATA AS A SHARE OF TOTAL ARPU, 2023 (% OF ARPU)

MONTHLY VOICE MOU, 2023 (MINUTES/MONTH)

MAJOR COMPETITIVE CHANGES, 2019-2023

MVNO SUBSCRIPTIONS AND SHARE OF TOTAL MOBILE SUBSCRIPTIONS IN EUROPE, 2022-2028

SELECT MARKETS IN TERMS OF MVNO MARKET SHARE IN EUROPE, 2023

MOBILE USER PENETRATION VS. PPP-ADJUSTED GDP PER CAPITA, 2023

MOBILE USERS, EUROPE, 2023-2028 (MILLIONS)

MOBILE SUBSCRIPTIONS AND PENETRATION IN EUROPE, 2023-2028

MOBILE SUBSCRIPTIONS BY TECHNOLOGY GENERATION, 2023-2028

SELECT MARKETS IN TERMS OF 5G SUBSCRIPTIONS AS A % OF TOTAL SUBSCRIPTIONS, 2028

MOBILE SUBSCRIPTIONS BY DEVICE TYPE, 2023-2028 (BILLIONS)

NET ADDITIONS BY DEVICE TYPE, 2023 VS. 2028 (MILLIONS)

MOBILE HANDSET SUBSCRIPTIONS BY TYPE, 2023-2028 (MILLIONS)

SFR SMARTPHONE OFFERS IN FRANCE

M2M/IOT SUBSCRIPTIONS AND REVENUE, 2023-2028

SAMPLE M2M/IOT SOLUTIONS BY TELEFONICA SPAIN

TOTAL MOBILE DATA TRAFFIC, 2022 VS. 2028 (PB)

SAMPLE MOBILE PLANS BY T-MOBILE GERMANY AND VODAFONE UK

MOBILE ARPU IN EUROPE ($), 2023 VS. 2028

COST OF 1GB OF DATA AS % OF THE TOTAL MONTHLY PPP ADJUSTED GDP PER CAPITA, 2023 ($)

MOBILE SERVICES REVENUE BY DEVICE TYPE, 2023 VS. 2028

FASTEST GROWING MARKETS IN TERMS OF MOBILE SERVICE REVENUE; CAGR 2023-2028

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