Quarterly European Retail Review: Q2 2026

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Europe retail market outlook 2026: explore sector performance, consumer spending trends, online retail growth, inflation impacts, and country-level retail forecasts shaping the market through 2030.

Europe’s retail market growth is forecast to grow under 3% in 2026 as consumers remain cautious in their spending. Essential food & grocery and health & beauty sectors are expected to drive much of the growth in 2026 as rising housing and energy costs constrain disposable income.

Understand what is driving sales in Europe by sector and country, the impact of the economy on consumers' purchases and updates on retailers' corporate filings and strategy news in Q2 2026.

Scope

What You Will Learn

The report provides a structured view of the European retail market, including:

  • Retail market forecasts and growth outlooks
  • Consumer spending and sentiment trends
  • Sector-level performance analysis
  • Ecommerce and online retail developments
  • Inflation and economic impact assessment
  • Country-level retail opportunities and risks
  • Retailer strategy and competitive analysis

Target Buyers for This Report

This report is designed for professionals across retail and consumer sectors, including:

  • Retailers and ecommerce platforms
  • Consumer goods brands
  • Retail strategy teams
  • Market intelligence professionals
  • Investors and consultants

If you are evaluating retail growth opportunities, consumer trends, or expansion strategies in Europe, this report provides valuable market insight.

How Companies Use This Report

  • Retailers and ecommerce businesses
    Track sector growth and country-level opportunities
  • Consumer brands
    Understand purchasing behavior and category demand
  • Strategy and expansion teams
    Support market entry and investment decisions
  • Marketing and insights teams
    Benchmark consumer sentiment and spending trends
  • Investors and consultants
    Monitor retail performance and competitive dynamics

As a result, businesses can better position themselves within Europe’s evolving retail environment.

Key Highlights

Consumer future sentiment strengthened across Central & Eastern, while it remained weak in Western Europe due to rising fuel prices and subsequent curb in household spend

Europe's health & beauty sector will outperform Asia between 2025-2030 as growing health conciousness fuels spending.

Bulgaria will lead Europe markets in CAGR growth between 2025 and 2030, as Euro adoption stabilizes its currency

Reasons to Buy

Understand the key trends in the European market across a range of sectors and how you can adapt to them

Access key data on how retailers are expanding offline channels and new strategy updates to better target campaigns

Use our analysis of Europe's key sectors to identify the opportunities for growth at a country level

Ahold Delhaize
ASDA
Carrefour
Frasers
Hugo Boss
IKEA
Inditex
JD Sports
Kingfisher
Lidl
Lululemon
Pepco
Puma
Zalando

Table of Contents

Market

Future Sentiment Index

Macro-Economic Environment

Trading Updates

Retailer news

Contacts

Table

Retail Sales by Continent, CAGR (%) 2025e–2030e

Central & Eastern Europe, Future Consumer Sentiment Index, by country, June 2026

Western Europe, Future Consumer Sentiment Index, by country, June 2026

Figures

European retail market size (€bn), 2020-2030e

European retail market size (€bn), and share of European retail market by country, 2025e

Top five highest and bottom five lowest by value and CAGRs by country, 2025e-2030e

CAGR (%) by European country, 2025e-2030e

Retail sales by continent, 2025e-2030e

Retail Sector Share, 2025e, 2026e & 2030e

Clothing & footwear market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)

Top 10 countries by clothing & footwear sector annual growth (%) 2025e

Electrical market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)

Top 10 countries by electricals sector annual growth (%) 2025e

Food & grocery market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)

Top 10 countries by food & grocery sector annual growth (%) 2025e

Health & beauty market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)

Top 10 countries by health & beauty sector annual growth (%) 2025e

Home market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)

Top 10 countries by home sector annual growth (%) 2025e

Other market, by European country (€bn), 2025e and CAGR 2025e-2030e (%)

Top 10 countries by other sector annual growth (%) 2025e

European online penetration (%), 2020–2030e

Top five highest online penetration by country (%), 2025e

Bottom five lowest online penetration by country (%), 2025e

Central & Eastern Europe Future Consumer Sentiment, Economic Outlook Index June 2026

Central & Eastern Europe Future Consumer Sentiment, Personal Finances Index June 2026

Central & Eastern Europe Future Consumer Sentiment, Retail Spending Index June 2026

Central & Eastern Europe Future Consumer Sentiment, Savings Index June 2026

Central & Eastern Europe Future Consumer Sentiment, Leisure Spending Index June 2026

Western Europe Future Consumer Sentiment, Economic Outlook Index June 2026

Western Europe Future Consumer Sentiment, Personal Finances Index June 2026

Western Europe Future Consumer Sentiment, Retail Spending Index June 2026

Western Europe Future Consumer Sentiment, Savings Index June 2026

Western Europe Future Consumer Sentiment, Leisure Spending Index June 2026

Consumer price inflation by country, 2025 & 2026e

Nominal GDP annual growth rate (%), 2026e

Quarterly European Retail Review: Q2 2026 standard reports
Currency USD
$2,500

Can be used by individual purchaser only

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


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Sample Report

Quarterly European Retail Review: Q2 2026 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

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