Europe Retail Market Review by Sector, Country and Consumer Insights, Q1 2024 Update

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Europe Retail Market Report Overview

The European retail market size was EUR 4,069.6 billion in 2023. The European retail market is forecast to have a CAGR of more than 3% among all continents between 2023 and 2028.  As a result of the high inflation and economic uncertainties experienced throughout Europe, consumers have become more likely to cut costs, especially on purchases of non-essential goods.

Europe Retail Market Outlook 2023-2028 (EUR Billion)

Europe Retail Market Outlook 2023-2028 (EUR Billion)

Buy the Full Report for More Insights into the Europe Retail Market Forecast

Download A Free Report Sample

 The Europe retail market research reports offer data that showcase the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2023 in each of the categories as well as the entire European retail market. This report provides historical and forecast period data for total retail sales in Europe.

Market Size (2023) EUR 4,069.6 billion
CAGR (2023-2028) >3%
Historical Period 2017-2023
Forecast Period 2023-2028
Key Country ·       Germany

·       France

·       United Kingdom

·       Italy

·       Turkey

Key Sector ·       Food & Grocery

·       Clothing & footwear

·       Home

·       Health & Beauty

·       Electricals

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

Europe Retail Market Segmentation by Country

The key countries in the European retail market are Germany, France, the United Kingdom, Italy, and Turkey. In 2023, Germany is the largest retail market within Europe, followed by France. These countries will benefit from their mature online channel and higher per capita incomes.

 Europe Retail Market Analysis by Country, 2023 (%)

 Europe Retail Market Analysis by Country, 2023 (%)

Buy the Full Report for More Country Insights into the European Retail Market
Download A Free Report Sample

Europe Retail Market Segmentation by Sectors

The key sectors in the Europe retail market are food & grocery, clothing & footwear, home, electricals, health & beauty, among others. Food & grocery accounted for the highest share of European retail sales in 2023 and will continue to grow throughout the forecast period.

Europe Retail Market Analysis by Sectors, 2023 (%)

Europe Retail Market Analysis by Sectors, 2023 (%)

Buy the Full Report for More Sector Insights into the Europe Retail Market

Download A Free Report Sample

Europe Retail Market – Latest New & Developments

  • In March 2024, Hamleys partnered with leading toy production and distribution player Giochi Preziosi to open a flagship store in the Rome region. This latest flagship store addition follows Hamleys’ Milan store opening in late 2023 and further expansion by the British toy maker into new global markets.
  • Dutch discount retailer Action opened its first store in Porto, Portugal in February 2024, marking Action’s first international expansion into Portugal, its twelfth region, with plans to open further stores in Portugal by the end of 2024.

Buy the report to get More Insights on the Key Latest Developments in the Europe Retail Market, Download a Free Sample Report

Segments Covered in the Report

Europe Retail Market Sectors Outlook (Value, EUR Billion, 2017-2027)

  • Food & Grocery
  • Clothing & Footwear
  • Home
  • Electricals
  • Health & Beauty

Europe Retail Market Country Outlook (Value, EUR Billion, 2017-2027)

  • Germany
  • France
  • United Kingdom
  • Italy
  • Turkey

Reasons to Buy

  • Understand the key trends in the European market across a range of sectors and how you can adapt to them.
  • Access key data on how retailers are expanding offline channels and new strategy updates to better target campaigns.
  • Use our analysis of Europe’s key sectors to identify the opportunities for growth at a country level.

Aldi
Lululemon
Carrefour
Hamleys
Action
Acrc'teryx
Pepco
DollarStore
Decathlon
Rewe
Currys
IKEA
Nike
ASDA
Amazon

Table of Contents

European Retail Market

Macroeconomic Environment

Trading Updates

Our Views On The News

Retailer News

Contacts

Table

Retail sales by continent, CAGR 2023-2028e

Figures

European Retail Market Size, 2018-2028e

European Retail Market Size and Share of European Retail Market by Country, 2023

Top Five Highest and Bottom Five Lowest Value Growth and CAGRS, by Country, 2023-2028e

European Sector Share 2023,2024 & 2028e

Clothing & Footwear Market Size by European Country, 2023

Top 10 Countries by Clothing & Footwear Sector Annual Growth, 2023

Electricals Retail Market by European Country, 2023

Top 10 Countries by Electricals Sector Annual Growth, 2023

Health & Beauty Retail Market by European Country, 2023

Top 10 Countries by Health & Beauty Sector Annual Growth, 2023

Food & Grocery Retail Market by European Country, 2023

Top 10 Countries by Food & Grocery Sector Annual Growth, 2023

Home Retail Market by European Country, 2023

Top 10 Countries by Home Sector Annual Growth, 2023

Other Retail Market by European Country, 2023

Top 10 Countries by Other Sector Annual Growth, 2023

European Online Penetration, 2018-2028e

Top Five Highest Online Penetration, By Country, 2023

Bottom Five Lowest Online Penetration, By Country, 2023

Consumer price inflation By European Country, 2023 & 2024e

GDP value growth by European Country, 2024e

Views on retail goods and services spend over the next six months by country, 2023

Views on economic outlook over the next six months, 2023

Frequently asked questions

Europe Retail Market Review by Sector, Country and Consumer Insights, Q1 2024 Update standard reports
Currency USD
$2,500

Can be used by individual purchaser only

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Europe Retail Market Review by Sector, Country and Consumer Insights, Q1 2024 Update was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Europe Retail Market Review by Sector, Country and Consumer Insights, Q1 2024 Update in real time.

  • Access a live Europe Retail Market Review by Sector, Country and Consumer Insights, Q1 2024 Update dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.