Finland Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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Finland’s sportswear market was valued at EUR1,019.0 million in 2020 and is expected to grow with a CAGR of more than 5% by 2025. The sportswear market of Finland experienced a decline of more than 6% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated Finland’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by other online retailers, online specialists and department stores. Nike, Adidas, and Top sport were the top brands in Finland’s sportswear market in 2021.
Overview of Finland sportswear market
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What are the market dynamics of the Finnish sportswear market?
Sports clothing: Finland’s sports clothing consisted of womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period, while childrenswear showed the lowest growth rate. Womenswear is expected to show a value growth of more than EUR120 million during 2020-2025, while childrenswear will increase by less than EUR20 million. In 2020, active was the dominating sportswear type, followed by sports-inspired casual wear and technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, running and football (soccer only). By value Nike, Adidas and Top sport were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 4% during 2021-2025, to reach a value of more than EUR300 million by 2025. Finland’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value growth of more than EUR20 million during 2020-2025 and women’s footwear will also increase by less than EUR40 million. In 2020, active was the dominating sports footwear type, followed by technical and sports-inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and Top sport were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 9% during 2021-2025, to reach a value of more than EUR40 million by 2025. Finland’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of Finland’s sports accessories in 2020, followed by hats and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active and technical sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Nike, Adidas and Puma were the top sports footwear brands by value in 2021.
What are the key segments of the Finnish sportswear market?
Finland’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.
Finland sportswear market, by key categories
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What are the major distribution channels in Finland’s sportswear market?
Offline purchases had a major share in Finland’s sportswear market, with online penetration being less than 30% in 2020. The distribution channels in Finland’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, other specialist retailers, hypermarkets, supermarkets and hard discounters and others.
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers and online specialists. The online specialists is expected to outperform other online retailers by 2025.
Finland sportswear market, by distribution channels
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Which are the top sportswear brands of Finland?
The major sportswear brands in Finland’s sportswear market include Nike, Adidas, Top sport, Peak Performance, Puma, Bjorn Borg, Under Armour, Reebok, The North Face, New Balance, Columbia, Hummel, Converse, Brooks, Champion, Vans, Helly Hansen, SGN Sportia and FILA. Most of the brands had mass-market price positioning, while Peak Performance, Hummel and Vans had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
Finland sportswear market, by key brands
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Market report scope
Market size (year – 2020) | EUR1,019.0 million |
Growth rate (CAGR) | >5% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, other specialist retailers, hypermarkets, supermarkets and hard discounters and others. |
Key brands | Nike, Adidas, Top sport, Peak Performance, Puma, Bjorn Borg, Under Armour, Reebok, The North Face, New Balance, Columbia, Hummel, Converse, Brooks, Champion, Vans, Helly Hansen, SGN Sportia and FILA |
This databook provides both the historic and forecast market data of total retail sales, and the clothing, footwear and accessories market in Finland. It illustrates the data with charts, graphs and tables summarizing the value, with category details in clothing, footwear and accessories sector. The forecasts include the impact of COVID-19 on growth. The databook also reveals major retailers share in clothing, footwear and accessories sector with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
Top Sport
Peak Perfomance
Puma
Bjorn Borg
Under Armour
Reebok
The North Face
New Balance
Table of Contents
Frequently asked questions
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What was the market value of Finland’s sportswear market in 2020?
Finland’s sportswear market was valued at EUR1,019.0 million in 2020.
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What is the growth rate of Finland’s sportswear market?
Finland’s sportswear market is expected to grow by a CAGR of more than 5% during 2021-2025.
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What are the key categories of Finland’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of Finland’s sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online retailers and online specialists.
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What are the key brands in Finland’s sportswear market?
The top sportswear brands in Finland’s sportswear market include Nike, Adidas, Top sport, Peak Performance, Puma, Bjorn Borg, Under Armour, Reebok, The North Face, New Balance, Columbia, Hummel, Converse, Brooks, Champion, Vans, Helly Hansen, SGN Sportia and FILA.
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