Top Trends in Foodservice – Industry Insights
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Reasons to buy the ‘Top Trends in Foodservice’ industry insight report:
- Analyze the global foodservice trends to understand the market better.
- Understand the key market players, foodservice operators, consumer needs, and behavior within the foodservice industry.
- Examine the trends explored in this research report including off-premise dining, social media-driven menus, adult beverage innovation, and tackling food waste.
- Explore the key trends that foodservice operators can tap to succeed in the foodservice market.
How is our ‘Top Trends in Foodservice’ report unique from other reports in the market?
- The report identifies how brands can innovate to engage consumers as well as showcase best-in-class innovation examples throughout.
- The report determines what consumer behavior is driving innovation using GlobalData’s latest consumer research.
- The report includes valuable strategic take-outs to help direct future decision-making and inform new product development.
We recommend this valuable source of information to:
- Companies Offering Online Food Delivery Services/Solutions – Leaders and Startups
- Consulting & Professional Services Firms/Venture Capital/Equity Firms
- Business Development and Market Intelligence/Investment Analysts and Portfolio Managers
To Get a Snapshot of the Top Trends in Foodservice Report
Top Trends in Foodservice Report Overview
The foodservice industry has rebounded from the pandemic and has drastically changed consumer behaviour vis-à-vis, placing orders, payment options, food choices, and consumption patterns.
Asia remains the largest foodservice market globally, with the second-highest transaction growth because of the integration of technology in foodservice operations. This is making it easier and more efficient to order food, access a wider range of choices, and have food delivered from a digital device.
The trends in the foodservice industry insights report explores the key trends that foodservice operators can tap to succeed in the foodservice market. This report helps the market players, foodservice operators, to understand consumer needs and behaviour.
Top Trends | · Off-premise Dining
· Social Media Driven Menus · Adult Beverage Innovation · Tackling Food Waste |
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Top Trends in the Foodservice
The top trends in the foodservice sector are off-premise dining, social media-driven menus, adult beverage innovation, and tackling food waste.
Off-premise Dining: Restaurants have to balance the benefits of food delivery platforms in terms of reaching more customers and boosting online visibility. Collection options such as drive-throughs, order-ahead pickup lanes, and in-store kiosks placed through native channels can help restaurants regain some control of the digital ordering process by improving the guest experience and thereby boosting frequent visits and spending.
Social-Media Driven Menus: Social media influences consumer purchase behavior in a variety of ways, from aiding product discovery to informing choices through influencer opinions and recommendations and providing a platform for brands to engage with consumers more effectively.
The majority of Generation Z and Millennial consumers consider social media recommendations to be important. The digital natives are more comfortable navigating and trusting information from these platforms and are highly influenced by the relatable and seemingly more authentic content that the medium offers. Thus, from image-based platforms that act as a visual menu to influencers in the food and lifestyle space impacting restaurant choice through endorsements, social media is a hub for culinary trends and innovations.
Global: “How important are each of the following features when deciding to make a purchase?”, by generation, 2023
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Trends in Foodservice - Geopolitical Impacts
In a global economic environment already characterized by high inflation and residual supply chain disruptions post-pandemic, events such as the conflict in Ukraine and ensuing economic sanctions only exacerbate market instability. This, in turn, influences consumer confidence by creating fear and uncertainty about the future, which can result in more cautious spending.
Major global events can trigger shifts in public opinion and values, which shape the products and brands that consumers find appealing or socially acceptable. These are a few of the reasons why almost half of consumers are always or often influenced by how the world around them is changing.
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Key Highlights
- Attitudes and behaviors adopted during the cost-of-living crisis will impact the future of foodservice.
- ESG is heavily linked to consumers’ concerns about the environment, and brands are changing the industry by launching innovative products.
- Being digitally connected is ingrained in consumers’ daily lives, which creates a desire for instant gratification and a tendency to multitask.
- Plant-based menu items continue to drive sales, especially in the QSR channel.
Wendy's
BWS
Starbucks
Nextbite
Erewhon
McDonald's
Chipotle
Popeyes
Oyster Oyster
Lucky Cat
Takagi Ramen
IKEA
Silo
Salt & Straw
Goldie
US Pizza
Ben & Jerry's
Coca-Cola
Nestle
Table of Contents
Frequently asked questions
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What are the top trends influencing the foodservice sector?
The top trends in the foodservice sector are off-premise dining, social media-driven menus, adult beverage innovation, and tackling food waste.
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What category of demographic cohorts consider social media recommendations to be important?
The majority of Generation Z and Millennials consumers consider social media recommendations to be important.
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