Business of the French Open 2021 – Property Profile, Sponsorship and Media Landscape
This years tournament has been subject to a number of limitations, these include the number of fans allowed into the stadium, which has cost the organisers an estimated $63.97 million. Despite a range of different kit supplier being linked to the games top seeded players, American brand Nike remains the driving force in tennis, with the highest number of athlete representation across both the men's and women's game. The French tournament stands as the third most popular of the slams on social media, whilst the most followed players continue to show the domination of the four biggest players – Djokovic, Nadal, Federer and Williams.
Scope
This report outlines the entire commercial landscape of the French Open, taking an in-depth look at all the major deals linked to both the overall tournament and the participating athletes. The report looks at the changes in prize money on offer at the tournament in recent years, including a closer look at the drop in overall money offered in the singles over the past two tournaments. A big section is devoted to the impact COVID-19 has had on the tournament, from rules and regulations to lost revenue from missed ticket sales.
Key Highlights
A clear and in-depth breakdown of all concerned deals with the French Open and how they impact on the slams' organisation. Great context offered, with comparisons to previous editions of the tournament and specific details on the impact of the global pandemic and where it could see big losses in 2021.
Reasons to Buy
The report continues GlobalData's individual closer look at the commercial landscape of all tennis Grand Slam competitions, breaking down how the French one has been set up in 2021. The report offers a comprehensive overall picture of how money is generated at the French, including a closer look at the sponsorship deals associated with best players that took part.
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