Future of Physical Retail – Thematic Intelligence

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Reasons to buy the Future of Physical Retail’ thematic intelligence report:

  • The report allows you to gain a vision of the future of physical retail.
  • The report helps understand the future role of the store, key trends, and its value, in an omnichannel world.
  • It provides an overview of online and offline retail and their impact on consumer behaviour.
  • The report gives insights into consumer shopping journeys that are split into two main categories: urgent purchases and considered purchases.

How is our Future of Physical Retail – Thematic Intelligence’ report unique from other reports in the market?

  • The report gives insights into physical retail and its importance and relevance among retailers.
  • It helps understand the strengths and limitations of physical retail, assisting retailers present in the channel to invest in the right innovations and strategies.
  • The report explores current use cases in the retail and apparel industries.
  • The report helps companies invest in the right themes to become success stories.

We recommend this valuable source of information to anyone involved in: 

  • ​Retail Leaders and Startups
  • Retail Value Chain – Manufacturing/Suppliers/Merchandisers/Distributors
  • Business Development and Market Intelligence
  • Investment Analysts and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A/Investment, Management Consultants, and Consulting Firms

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Future of Physical Retail Thematic Overview

Online retail growth significantly outpaced the offline market both before and during the pandemic. However, since 2021, consumers have valued being able to make purchases in-store and the popularity of online shopping has decreased. Despite online retail outpacing offline retail growth, its share of the total retail market will remain relatively steady between 2024 and 2028.

Due to the high cost of living, several consumers have switched to discounters, many of which do not have transactional websites. Customers want to try and feel products before purchase to avoid waiting for refunds. Additionally, major retailers such as Zara have removed free returns for online purchases, deterring some consumers from shopping online.

The ‘Future of Physical Retail’ thematic intelligence report discusses the future of physical purchases in the retail and apparel sector. It outlines the market value and consumer attitudes towards offline and online retail. The report also examines a range of innovations that will shape the future of physical retail.

Report Pages 41
Regions Covered Global
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Future of Physical Retail – Purchase Motivations

Consumer shopping journeys have changed and can be split into two main categories: urgent and considered purchases. Urgent purchases are where convenience appeals for essential items such as food & groceries and some health & beauty items. This demand can be resolved via q-commerce, vending machines, collection points, or shops on local high streets. In comparison, the other broad purchase motivation is that of more considered purchases, for discretionary items such as clothing & footwear and in particular bigger-ticket products such as electricals and furniture & floorcoverings.

Urgent Purchases: The proliferation of convenience store formats is one of the key trends covered by urgent purchases. Retailers with traditionally large stores have been pursuing smaller, urban formats to attract a new market of urban residents and professionals as well as to increase convenience for customers. These smaller stores typically offer a core range of items but focus on service provision. They also serve as a location for consumers to place and pick up orders.

Considered Purchases: Retailers operating physical stores have adopted AR and VR to offer personalized interactions, virtual product try-ons, and interactive displays. These technologies seamlessly blend the physical and digital realms and provide consumers with a futuristic and engaging shopping experience. AR and VR can also help reduce problems associated with purchasing online, enabling consumers to better see if an item will fit and suit them.

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Key Highlights

Despite online retail outpacing offline retail growth, its share of the total retail market will remain relatively steady between 2024 and 2028

54.0% of respondents express a continued inclination towards shopping in physical stores

Consumer shopping journeys have changed, and can be split into two main categories: urgent and considered purchases

Aldi
Alibaba
Amazon
Ann Summers
ASDA
B&Q
Carrefour
Coach
CVS
Deliveroo
Dobbies
Etam
Glossier
Grab2Go
Gymshark
H&M
Halland & Barrett
IKEA
JD.com
Just Eat
Kohl's
Kroger
La Poste
Lego
Lounge
Lowe's
Lululemon
Lush
New Balance
Nordstrom
POST Luxembourg
Primark
Pulmuone
Reformation
Screwfix
Selfly Store
Sephora
Shein
Space NK
Stora Enso
Tesco
Tommy Hilfiger
Uniqlo
Volumental
Walmart
Westfield
WH Smith
WornWell
Yo-Kai Express
Zara
Zero10

Table of Contents

Executive Summary

Offline retail

Online retail

A vision for the future of physical retail

Purchase motivations

Urgent purchases

Considered purchases

Glossary

Our Thematic Research Methodology

Contact Us

Frequently asked questions

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