Generation Z in Tech, Media and Telecom – Thematic Intelligence

Explore trends and insights from the following data in our ‘Generation Z in TMT’ thematic report:

• The report looks at the impact of Generation Z on the Tech, Media, and Telecom (TMT) sectors.
• It includes a demographic briefing, which identifies the key characteristics of the different cohorts alive today and analyzes the influence of Gen Z in China, the US, and India.
• It identifies the key trends relating to Generation Z, including environmental, social, and governance (ESG) factors, social media and influencer culture, social activism, and generative AI.
• The report looks at Gen Z’s impact on the TMT sector in three specific areas: workplace technology, home technology, and entertainment technology.

How is the ‘Generation Z in TMT’ thematic report different from other reports in the market?

• Gen Z is increasingly important in many nations as its numbers and influence grow. A key factor in the importance of Gen Z is its growing financial power. Thus, businesses need to be aware of the Gen Z influence on the market which is provided in this report.
• The report offers a “Demographic Briefing”, explaining what Gen Z is, their distribution in the world, and how they are shaping the economy of leading countries (such as India, the US, and China).
• This report looks at the key attributes of Gen Z and how it impacts businesses, both employees and consumers in the TMT sectors.
• It highlights the key trends shaping the concerned TMT sector in the coming years.
• The report offers in-depth insights into Gen Z on businesses (TMT sector, workplace technology, home technology, and entertainment technology).

We recommend this valuable source of information to anyone involved in:

• Technology Leaders and Startups
• Strategy, Marketing, and Business Development
• Market Intelligence and Portfolio Managers
• Professional Services – Investment Banks, PE/VC firms
• M&A and Investment Consultants
• Management Consultants and Consulting Firms

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Generation Z in TMT Thematic Report Overview

Generation Z is not a homogenous generation, but it holds shared characteristics as digital natives raised on the internet and social media. Their influence is on the rise at a time of great uncertainty due to severe geopolitical, economic, social, environmental, and demographic stress and strains. Gen Z is expected to shape and disrupt every sector such as consumer electronics, retail, social media, entertainment, personal healthcare, travel, finance, and advertising among others.

Like previous generations, the emerging Gen Z cohort has unique habits, economic activities, and social behaviors. Gen-Zers emphasize a work-life balance, diversity, inclusion, and personal growth. They both inform online trends and are greatly influenced by them.

Generation Z in TMT - Key Trends

The key trends shaping Gen Z include the Great Resignation, the promotion of ESG-conscious lifestyles, the demand for frictionless, time-saving, and gamified consumer experiences, growing social media and influencer culture, rise in tech-driven solutions for well-being, and Generative AI among others.

For instance, the appetite for time-saving products and services is a mega-trend, especially for younger consumers. Gen Z’s desire for an instantly gratifying shopping experience is now a real possibility across sectors. The rise of self-service checkout systems, contactless payments, direct-to-consumer delivery, shopping apps, and even the piloting of checkout-free stores have changed the landscape of retail and food service.

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Generation Z in TMT – Business Impact

The technology, media, and telecom sector is a key source of technological innovation for all other sectors, and its importance will only grow in the coming decades. For Gen Z, the TMT sector is both a propagator of new trends and an area in which Gen Z exerts its group influence. Gen Z will create opportunities and threats to the future of the TMT sector and its players.

The TMT sector mainly consists of hardware, software and services, internet and media, and telecoms. In the hardware segment, companies strongly positioned across robotics, wearable tech, and virtual and augmented reality (VR and AR) stand to benefit from a growing Gen Z employee and consumer base. The IT and telecom infrastructure segment will likely benefit from growing digital literacy rates among younger generations and increasing connectivity demands.

Technology, Media, and Telecom Sector

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Leading TMT Companies in the Gen Z era

The leading TMT companies offering products and services for the workplace, home, and entertainment that stand to gain from Gen Z’s influence.

Generation Z and workplace technology:

• Alphabet
• Amazon
• Cisco
• Microsoft
• Oracle
• Salesforce

Generation Z and home technology:

• Alphabet
• Amazon
• Generac
• Netgear
• Philips

Generation Z and entertainment technology:

• Alibaba
• Apple
• Baidu
• ByteDance
• Disney

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Scope

The report looks at the impact of Generation Z on the tech, media, and telecom sector.

It includes a demographic briefing, which identifies the key characteristics of the different cohorts alive today and analyzes the influence of Gen Z in China, the US, and India.

It identifies the key trends relating to Generation Z, including environmental, social, and governance (ESG) factors, social media and influencer culture, social activism, and generative AI.

The report looks at Gen Z’s impact on the TMT sector in three specific areas: workplace technology, home technology, and entertainment technology.

Key Highlights

• Asia has the largest Gen Z population at 1.2 billion, followed by the Middle East and Africa. However, the Middle East and Africa region has the highest share of Gen-Zers out of its total population at 34%. According to the World Economic Forum (WEF), Generation Z will account for over 27% of the global workforce by 2025.
• At the same time, the cohort is gaining financial power. History’s biggest-ever transfer of wealth and power is underway as so-called boomers retire and die and younger generations take over.
• Like previous generations, the emerging Gen Z cohort has unique habits, economic activities, and social behaviors. Gen-Zers emphasize a work-life balance, diversity, inclusion, and personal growth. They both inform online trends and are greatly influenced by them.

Reasons to Buy

Gen Z is increasingly important in many nations as its numbers and influence grow. A key factor in the importance of Gen Z is its growing financial power. History’s biggest-ever transfer of wealth and power is underway as the so-called ‘boomers’ retire and die, and the younger cohorts take over with very different experiences, assumptions, habits, and values. GlobalData predicts that up to $8.6 trillion in assets will be transferred to younger generations within the next 10 years. This report looks in detail at the key attributes of Gen Z and how it impacts businesses—both employees and consumers—in the tech, media, and telecom (TMT) sector.