Germany EdTech Market Summary, Competitive Analysis and Forecast to 2027
All the vital news, analysis, and commentary curated by our industry experts.
EdTech in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
– Educational Technology (EdTech) is the integration of technology into educational practices to improve students’ or users’ learning outcomes. It includes a variety of digital tools and resources, including software, hardware, multimedia, and network equipment. With education technology, learners can learn anytime, anywhere, at their own pace, with tools like gamified content and microlearning courses.
– The German edtech market had total revenues of $6.1 billion in 2022, representing a compound annual growth rate (CAGR) of 14.4% between 2017 and 2022.
– The pre-K-12 and K-12 segment accounted for the market’s largest proportion in 2022, with total revenues of $4.1 billion, equivalent to 67.2% of the market’s overall value.
– German universities responded quickly to the challenges posed by the coronavirus pandemic, making more than 90% of their courses available online in a short period, resulting in significant market growth.
– Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the edtech market in Germany
– Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the edtech market in Germany
– Leading company profiles reveal details of key edtech market players’ global operations and financial performance
– Add weight to presentations and pitches by understanding the future growth prospects of the Germany edtech market with five year forecasts by both value and volume
Reasons to Buy
– What was the size of the Germany edtech market by value in 2022?
– What will be the size of the Germany edtech market in 2027?
– What factors are affecting the strength of competition in the Germany edtech market?
– How has the market performed over the last five years?
– Who are the top competitors in Germany’s edtech market?
Lesson Nine GmbH
Table of Contents
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the most recent notable developments?
7.3. What is the rationale for the recent M&A activity?
8 Company Profiles
8.1. Lingoda GmbH
8.2. Coachhub GmbH
8.3. Lesson Nine GmbH
9 Macroeconomic Indicators
9.1. Country data
10.2. Industry associations
10.3. Related GlobalData research
Table 1: Germany edtech market value: $ million, 2017–22
Table 2: Germany edtech market category segmentation: % share, by value, 2017–2022
Table 3: Germany edtech market category segmentation: $ million, 2017-2022
Table 4: Germany edtech market geography segmentation: $ million, 2022
Table 5: Germany edtech market value forecast: $ million, 2022–27
Table 6: Lingoda GmbH: key facts
Table 7: Coachhub GmbH: key facts
Table 8: Lesson Nine GmbH: key facts
Table 9: Germany size of population (million), 2018–22
Table 10: Germany gdp (constant 2005 prices, $ billion), 2018–22
Table 11: Germany gdp (current prices, $ billion), 2018–22
Table 12: Germany inflation, 2018–22
Table 13: Germany consumer price index (absolute), 2018–22
Table 14: Germany exchange rate, 2018–22
Figure 1: Germany edtech market value: $ million, 2017–22
Figure 2: Germany edtech market category segmentation: $ million, 2017-2022
Figure 3: Germany edtech market geography segmentation: % share, by value, 2022
Figure 4: Germany edtech market value forecast: $ million, 2022–27
Figure 5: Forces driving competition in the edtech market in Germany, 2022
Figure 6: Drivers of buyer power in the edtech market in Germany, 2022
Figure 7: Drivers of supplier power in the edtech market in Germany, 2022
Figure 8: Factors influencing the likelihood of new entrants in the edtech market in Germany, 2022
Figure 9: Factors influencing the threat of substitutes in the edtech market in Germany, 2022
Figure 10: Drivers of degree of rivalry in the edtech market in Germany, 2022
Frequently asked questions
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.