Germany Wealth Management – Market Sizing and Opportunities to 2026

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Germany wealth management market research report analyzes Germany’s wealth and retail savings and investments markets. It details the overall affluent market size (both by the number of individuals and the value of their liquid assets) and provides analysis of the factors driving liquid asset growth, across deposits, mutual funds, equities, and bonds.

What are the market dynamics in the Germany wealth management market?

Germans’ long tradition of saving money is deeply ingrained in the national psyche. Hence, it is not surprising that across investor segments including mass market, mass affluent, and emerging affluent, a significant chunk of wealth is allocated to savings accounts. Despite recent German equity market highs and the possibility to earn greater returns on investments, German mass market investors on average continue to see equities as high-risk investments and avoid them in favor of savings accounts with guaranteed returns. Mass market investors in Germany also allocate the highest share of their average portfolio to current accounts, which further highlights the risk-aversion and capital-preservation attitude of these investors.

HNW individuals in Germany invest a significant proportion of their wealth offshore, which represents an opportunity for wealth managers should they be able to address the motivations to offshore. In the next 12 months, a huge share of wealth managers expect the proportion of offshored wealth to increase. The unstable political environment in Germany and rising local taxes were key factors driving offshore investment. In 2021, the national elections were closely contested, with none of the parties receiving a clear majority. This resulted in a three-party coalition government. Furthermore, the possible reintroduction of a wealth tax and a tightened inheritance tax by the new government prompted many HNWs to shift their assets to other popular offshore booking centers in Europe such as Switzerland.

Which are the key asset bands in the Germany wealth management market?

The key asset bands in the Germany wealth management market are mass market, emerging affluent, mass affluent, and HNW.  Affluent individuals (including HNWs and mass affluents) accounted for nearly a quarter of Germany’s total adult population in 2021. This segment has witnessed consistent and robust growth in recent years.

Which are the key HNW asset allocation classes in the Germany wealth management market?

The key HNW asset allocation classes in the Germany wealth management market are equities, cash and near cash, property, commodities, and alternatives. In line with investment preferences in the wider European region, German HNW investors demonstrate robust demand for equity-based investments. German HNW investors also allocate a significant proportion of their wealth to fixed-income products, a longstanding trend characterizing the German HNW market. Direct corporate bonds and government bonds are the preferred investments within this asset class. The ECB is expected to increase interest rates in 2022, resulting in higher yields on bonds, but with the growing inflationary pressure across the European region, real returns are likely to remain negative.

Germany wealth management market, by asset allocation classes

Germany wealth management market, by asset allocation classes

For more asset allocation classes, download a free sample

Market overview

Key asset bands Mass Market, Emerging Affluent, Mass Affluent, and HNW
Key asset allocation classes Equities, Cash and Near Cash, Property, Commodities, And Alternatives


  • Advisory mandates dominate the German HNW wealth market.
  • Deposits remain the most popular investment avenue for Germans, indicating their preference for safe-haven investment asset classes.
  • Bonds continued to form a small proportion of retail investment portfolios in 2021.

Reasons to Buy

  • Make strategic decisions using top-level historic and forecast data on Germany’s wealth industry.
  • Identify the most promising client segment by analyzing the penetration of affluent individuals.
  • Receive detailed insights into retail liquid asset holdings in Germany.
  • Understand the changing market and competitive dynamics by learning about new competitors and recent deals in the wealth space.
  • See an overview of key digital disruptors in the country’s wealth market.

Deutsches Aktieninstitut
Verband der Chemischen Industrie
European Central Bank
Scalable Capital

Table of Contents

Table of Contents

The German Wealth Market

Investor Insight

Resident Savings and Investments

Digital Disruptors

Recent Deals


Frequently asked questions

Germany Wealth Management – Market Sizing and Opportunities to 2026 standard reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Germany Wealth Management – Market Sizing and Opportunities to 2026 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Financial Services
Worldline - Competitor Profile
$350 | March 2024
Financial Services
M-PESA - Competitor Profile
$350 | April 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Germany Wealth Management – Market Sizing and Opportunities to 2026 in real time.

  • Access a live Germany Wealth Management – Market Sizing and Opportunities to 2026 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.