Ghana: Growth in Overall Revenue Expected Despite the High Concentration of Players in the Market
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The telecommunications market in Ghana generated revenue of $1.1bn in 2015. Overall services revenue will grow at a CAGR of 1.0% over the 2015-2020 period, mainly aided by the growth in the mobile data segment, which is estimated to grow at a CAGR of 14.7% over the forecast period. We expect mobile subscriptions in Ghana to grow at a CAGR of 7.0%, over 2015-2020. Going forward, operators should leverage opportunities existing in mobile broadband services, while vendors should position themselves to support operators’ 3G and 4G network expansion plans to cater to the rising data demands by end users.
Scope
• The overall telecom services revenue in Ghana decreased by 12.6% over 2014 to reach $1.1bn in 2015.
• From 2015 to 2020, the telecom market in Ghana will see service revenue grow at a CAGR of 1.0%, boosted by the mobile data segment.
• Mobile revenue will account for 97.2% of the total telecom market in 2020. Mobile data will be an important driver of this trend, as it will expand at a CAGR of 14.7% between 2015 and 2020.
• We expect the contribution of Internet access to fixed services revenue will increase from 38.9% in 2015 to 55.2% in 2020.
• Ghana is one of the most competitive markets in West Africa with six mobile network operators, two fixed operators (Vodafone and Airtel) and various ISPs. MTN Ghana will continue to lead the telecom market despite increasing competition from other players.
Reasons to Buy
Gain in-depth analysis of current strategies and future trends of the telecommunications market in Ghana, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in Ghana’s mobile communications, fixed telephony and broadband markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.
Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Ghana.
Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Ghana.
Tigo Ghana
Vodafone Ghana
Expresso Ghana
Airtel Ghana
Glo Ghana
K-Net
DSTV
HiTV
Tecno Ghana
Rlg
Broadband Home Limited
iROKOtv
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