Beyond Filters – A Deep Dive into the Health and Beauty Choices of Generation Z and Generation Alpha
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
This report investigates how health and beauty brands can cater to the demands of younger cohorts.
A surge in interest in cosmetics and skincare from Generations Z and Alpha is increasingly influencing the operations of players in the beauty space, and giving rise to specialist brands catering specifically to younger cohorts.
Scope
• Generation Z and Generation Alpha will soon be the wealthiest cohorts, with an estimated $8.6 trillion in assets set to be transferred to younger generations within the next 10 years.
• Social upheavals and the influence of digitalization in early life have shaped strong views among Generations Z and Alpha.
• Beauty product choices for Generation Z and Generation Alpha align with specific values and interests like ethical and sustainable practices.
• Brands targeting Generations Z and Alpha are using modern colloquialisms in product branding to increase appeal, while social media highly influences product choices.
Reasons to Buy
• Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
• Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
• Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Hero Cosmetics
Bubble Skincare
L'Oréal
LVMH
Rare Beauty
Starface
Table of Contents
Frequently asked questions
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.