Hong Kong Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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Hong Kong Baby Food Market Report Overview

The Hong Kong baby food market size was HKD1.6 billion ($204.4 million) in 2022. The market is expected to decline at a CAGR of more than 9% during 2022-2028.

Hong Kong Baby Food Market Outlook, 2022-2028 (HKD Billion)

Hong Kong Baby Food Market Outlook, 2022-2028 (HKD Billion)

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The Hong Kong baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in Hong Kong. Furthermore, the Hong Kong baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2022) HKD1.6 billion ($204.4 million)
CAGR (2022-2028) >9%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Hypermarkets & Supermarkets

·        Drugstores & Pharmacies

·        E-retailers

·        Food & Drinks Specialists

·        Convenience Stores

·        Departmental Stores

·        Others

Leading Manufacturers ·        FrieslandCampina

·        Mead Johnson

·        Nestlé

·        Abbott Laboratories

·        Danone

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Hong Kong Baby Food Market Segmentation by Categories

Baby milks category led the Hong Kong baby food market by value and volume in 2022

The key categories in the Hong Kong baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

The baby milks category comprises breast-milk substitutes from birth to three years of age, which include first-stage, follow-on, and third-stage milk (also referred to as growing-up or toddler milk), and special dietary milk products. The growing number of working mothers in Hong Kong will influence the demand for products, such as convenient and healthy baby food options, which cater to families with busy schedules. The current millennial and Gen Z parents are more health conscious compared to the baby boomer generation and prefer quality over price when it comes to their children’s well-being. They are committed to providing their children with food that is sourced from natural ingredients and free of preservatives.

Hong Kong Baby Food Market Analysis by Categories, 2022 (%)

Hong Kong Baby Food Market Analysis by Categories, 2022 (%)

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Hong Kong Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the leading distribution channel for baby food in 2022

The key distribution channels in the Hong Kong baby food market are:

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Food & Drinks Specialists
  • Convenience Stores
  • Departmental Stores
  • Others

In 2022, hypermarkets & supermarkets held the top position as the leading distribution channel for baby food, followed by drug stores & pharmacies and e-retailers.

Hong Kong Baby Food Market Analysis by Distribution Channels, 2022 (%)

Hong Kong Baby Food Market Analysis by Distribution Channels, 2022 (%)

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Hong Kong Baby Food Market - Competitive Landscape

FrieslandCampina led the baby food market in 2022

The leading companies in the Hong Kong baby food market are:

  • FrieslandCampina
  • Mead Johnson
  • Nestlé
  • Abbott Laboratories
  • Danone
  • Others

FrieslandCampina led the market in 2022, followed by Mead Johnson and Nestlé among others.  Danone offers baby food products across its key brands including Friso.

Hong Kong Baby Food Market Analysis, by Companies, 2022 (%)

Hong Kong Baby Food Market Analysis, by Companies, 2022 (%)

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Segments Covered in the Report

Hong Kong Baby Food Categories Outlook (Value, HKD Billion, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

Hong Kong Baby Food Distribution Channel Outlook (Value, HKD Billion, 2016-2028)

  • Hypermarkets & Supermarkets
  • Drugstores & Pharmacies
  • E-retailers
  • Food & Drinks Specialists
  • Convenience Stores
  • Departmental Stores
  • Others

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand consumer behavior by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Identify which categories are performing and how this is changing market dynamics.

FrieslandCampina
Mead Johnson (Reckitt Benckiser)
Nestlé
Abbott Laboratories
Danone
HiPP
Lotte
Laboratoires Gilbert

Table of Contents

Executive Summary

Part 1: Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Hong Kong Compared with Other Leading Countries* in Asia-Pacific

PCC and PCE of Hong Kong Compared with Global and Asia-Pacific Markets

Part 2: Background

Births

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Part 3: Overview

Hong Kong Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Part 4: Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Baby Drinks

Part 5: Production and Trade

Imports

Exports

Part 6: Distribution

Channel Share Analysis

Baby Food Retailing

Part 7: Economic Background

GDP Growth and Inflation

Part 8: Prospects and Forecasts

Future Trends

Part 9: Definitions

Part 10: Appendix

Methodology

About GlobalData

Table

Birth & population trends, 2009–28

Birth trends by mother’s place of residence, 2008–22

Number of women of childbearing age, 2010, 2015, and 2017–22

Live births by age of mother, %, 2011–21

Trends in working women, 2011 and, 2016–21

Breastfeeding rates on discharge, 1992, 1997, 2002, 2007, 2009, 2011–16, and 2018–21

Breastfeeding rates, 2012, 2014, 2016, 2018, and 2020

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016–22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016–22

Baby milks: manufacturer & brand shares, value %, 2016–22

Baby milks: manufacturer & brand shares, volume %, 2016–22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016–22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016–22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016–22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016–22

Baby wet meals & other: manufacturer & brand shares, value %, 2016–22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016–22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby Finger Food: manufacturer & brand shares, value and volume%, 2016–22

Baby Finger Food: manufacturer & brand shares, value %, 2016–22

Baby Finger Food: manufacturer & brand shares, volume %, 2016–22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer & brand shares, value and volume%, 2016–22

Baby drinks: manufacturer & brand shares, value %, 2016–22

Baby drinks: manufacturer & brand shares, volume %, 2016–22

Baby milks & cereals: trends in imports, 2015–22

Imports of baby milks & cereals by country of origin, 2020–22

Other baby food: trends in imports, 2015–22

Imports of other baby food by country of origin, 2020–22

Baby milks & cereals: trends in exports, 2015–22

Exports of baby milks & cereals by country of destination, 2020–22

Other baby food: trends in exports, 2015–22

Exports of other baby food by country of destination, 2020–22

Change in distribution share, 2016–22

Baby food: sales by outlet type, % value, 2016–22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (’000), 2009–28

Baby food: market value, current prices ($ million), 2016–22

Baby food: market value, constant prices, 2016–22

Baby food: market volume, million kg, 2016–22

Baby food: domestic market value, current prices ($ million), 2016–22

Baby food: domestic market value, constant prices, 2016–22

Baby food: domestic market volume, million kg, 2016–22

Baby food: domestic PCE, current prices ($), 2016–22

Baby food: domestic PCE, constant prices, 2016–22

Baby food: domestic PCC, kg, 2016–22

Baby milks: category segmentation, value & volume, 2016–22

Baby food: market value forecasts, current prices ($ million), 2022–28

Baby food: market value forecasts, constant prices, 2022–28

Baby food: market volume forecasts, million kg, 2022–28

Baby food: domestic market value forecasts, current prices ($ million), 2022–28

Baby food: domestic market value forecasts, constant prices, 2022–28

Baby food: domestic market volume forecasts, million kg, 2022–28

Baby food: domestic PCE forecasts, current prices ($), 2022–28

Baby food: domestic PCE forecasts, constant prices, 2022–28

Baby food: domestic PCC forecasts, kg, 2022–28

Exchange rates: LCU per $, 2016–22

Exchange rates: LCU per $, 2023–28

SKUs allocation by product typ

Figures

Hong Kong’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022–27

Hong Kong compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Hong Kong, Asia-Pacific, and global, 2017–27

PCE comparison – Hong Kong, Asia-Pacific, and global, 2017–27

Baby food: sector size (value), 2016–22

Baby food: sector size (volume), 2016–22

Market size and growth analysis by value and volume, baby food sector, 2016–28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016–28

Baby milks: PCE & PCC, 2016–22

Baby milks: PCE & PCC by age group, 2016–22

Baby milks: segmentation, value, and volume, 2016–22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016–28

Baby cereals & dry meals: PCE & PCC, 2016–22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016–28

Baby wet meals & other: PCE & PCC, 2016–22

Market size and growth analysis by value and volume, baby finger food category, 2016–28

Baby Finger Food: PCE & PCC, 2016–22

Market size and growth analysis by value and volume, baby drinks category, 2016–28

Baby drinks: PCE & PCC, 2016–22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (HKD billion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

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