Hungary Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
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Hungarian beer market continued to stay positive in 2015 aided by warmer summer, improved consumer confidence with increasing purchasing power, stable excise duty and also with major brands being frequently on price promotions. Improved consumer confidence led to the shift of consumer interest towards premium and super premium beer segments. This trend was further enhanced by the surging popularity of beer themed festivals. Change in price strategy helped in On-premise channel to increase their sale, by even attracting the most price sensitive customer groups.
Scope
Beer consumption registered a volume rise due to relatively stable prices.
Hungary being a beer drinking nation and has been a popular beverage among male consumers is also seeing an increase in the female consumer.
Non-alcoholic beer segment lost volume in 2015 as consumers were losing their interest in non-alcoholic beer mixes and focusing on the flavored water category in the soft drinks market, instead.
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View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Dreher Sorgyarak (SABMiller)
Pecs Sorfozde Rt
Carlsberg Hungary
Liquid Gold
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