Hungary Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027

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Hungary Foodservice Market Report Overview

Hungary profit sector recorded sales of HUF1,847.1 billion ($5 billion) in 2022. During 2022-2027, the Hungarian profit sector is forecast to record a CAGR of more than 10% due to the rebound in the tourism industry post the easing out of pandemic-induced restrictions. Additionally, the Hungarian hotel industry is attracting a lot of foreign direct investments which will support the growth of the profit sector.

Hungary Foodservice Profit Sector Outlook 2022-2027, (HUF Billion)

Hungary Foodservice Profit Sector Outlook 2022-2027, (HUF Billion)

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The Hungary foodservice market research report provides an in-depth evaluation of the food service market in the country, including an analysis of the key issues impacting the market, and the opportunities this presents for the sector participants. The report includes data and forecast of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Hungary foodservice market and gives an overview of market leaders within the four major channels.

Market Size (2022) HUF1,847.1 billion ($5 billion)
CAGR (2022-2027) >10%
Historical Period 2017-2022
Forecast Period 2023-2027
Key Profit Sector Channels ·        FSR

·        QSR

·        Pub, Club & Bar

·        Accommodation

·        Workplace

Key Outlet Type ·        Dine-in

·        Takeout

Key Owner Type ·        Independent Operators

·        Chain Operators

Key Cost Sector Channels ·        Military & Civil Defense

·        Healthcare

·        Education

·        Welfare & Services

·        Complimentary Services

Key Companies ·        Yum! Brands

·        Don Pepe

·        Wok n’ Go

·        Restaurant Brands International

·        Pek-Snack

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Hungary Foodservice Market Trends

  • Value for money: Consumers will remain highly price-conscious and will seek value-for-money offerings amid rising prices.
  • Social Responsibility: Consumers are attracted to operators that demonstrate a genuine commitment to making a positive social impact.

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Hungary Foodservice Market Segmentation by Profit Sector Channels

FSR was the largest profit sector channel in 2022 by value sales.

The key profit sector channels in the Hungary foodservice market are FSR, QSR, accommodation, leisure, pub, club & bar, and retail. Full-Service Restaurant (FSR) channel, the largest profit sector channel dominated by chain operators indicates the popularity of brands among Hungarian consumers. Furthermore, due to rising health consciousness, consumers are seeking products that are natural, healthy, and made with high-quality ingredients. Takeouts continued to lead growth for the FSR channel.

Hungary Foodservice Market Analysis by Profit Sector Channels, 2022 (%)

Hungary Foodservice Market Analysis by Profit Sector Channels, 2022 (%)

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Hungary Foodservice Market Segmentation by Cost Sector Channels

The key cost sector channels in the Hungary foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. Education was the largest cost sector in 2022, followed by healthcare and welfare & services.

Hungary Foodservice Market Analysis by Cost Sector Channels, 2022 (%)

Hungary Foodservice Market Analysis by Cost Sector Channels, 2022 (%)

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Hungary Foodservice Market – Competitive Landscape

Yum! Brands was the largest FSR operator in the country.

Some of the key foodservice companies in Hungary are:

  • Yum! Brands
  • Don Pepe
  • Wok n’ Go
  • Restaurant Brands International
  • Pek-Snack

Hungary Foodservice Market Analysis by Competitors

Hungary Foodservice Market Analysis by Competitors

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Hungary Foodservice Market – Latest Developments

  • In 2022, the Hungarian government implemented measures to aid small and medium-sized enterprises (SMEs) within the tourism industry. One of these measures involved temporary suspension of the 10% tax, known as the “tourism development contribution,” for domestic SMEs operating in the tourism sector. This move contributed to the growth of the profit sector.
  • To cater to the needs of health-conscious consumers, a new restaurant named TATI opened in 2022 which follows the “farm to table” concept. This means that the restaurant uses raw ingredients that come directly from the farm to the restaurant. The restaurant claims to offer organic, nutritious food while focusing on environmental protection.

Segments Covered in the Report

Hungary Foodservice Market Outlook by Profit Sector Channel (Value HUF Billion, 2017-2027)

  • Full-service Restaurants (FSR)
  • Quick-service Restaurants (QSR)
  • Pub, Club & Bar
  • Retail
  • Accommodation

Hungary Foodservice Market Outlook by Cost Sector Channels (Value, HUF Billion, 2017-2027)

  • Military & Civil Defense
  • Healthcare
  • Education
  • Welfare & Services
  • Complimentary Services

Scope

The report includes –

  • Overview of Hungary’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Hungarian foodservice market including GDP per capita, consumer price index, population growth, and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Hungarian foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits, and motivations that drive out-of-home meal occasions among segments of the Hungarian population.
  • Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.

Reasons to Buy

  • Specific forecasts of the foodservice market over the next five years will give readers the ability to make informed business decisions through identifying emerging/declining markets.
  • Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, coffee & tea shop, and pub, club & bar) will allow readers to understand the wants and needs of their target demographics.

McDonald's
Restaurant Brand International
Yum! Brands
Pek-Snack
Unified Caravan Pizza
Don Pepe
Wok n' Go
Gerbeaud
Wasabi Running Sushi & Wok Restaurants

Table of Contents

Introduction

– Report Guide

– Executive Summary

Macroeconomic Context

– Macroeconomic Overview

– Trends Landscape

– Profit Sector – Impact of COVID-19

Profit Sector Metrics

– Key Metric Highlights

– Value Share and Growth by Channel

– Outlets and Transactions Growth by Channel

– Operator Buying Volumes and Growth by Channel

– Channel Historic and Future Growth Dynamics

– Outlet-Type and Owner-Type Growth Dynamics

Profit Sector by Channel

Quick Service Restaurant (QSR)

– Summary & Key Points

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Full Service Restaurant (FSR)

– Summary & Key Points

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Pub, Club & Bar

– Summary & Key Points

– Metrics

– Key Players

– Who?

– Why?

– What?

– Where?

– What Next?

Cost Sector Metrics

– Cost Operator Trends – Historic and Future Growth

– Data and Channel Share Breakdown

Appendix

Frequently asked questions

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