Hungary Life Insurance Market Size and Trends by Line of Business, Distribution, Competitive Landscape and Forecast to 2028

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Hungary Life Insurance Market Report Overview

The gross written premium of Hungary life insurance market was HUF618.3 billion ($1.6 billion) in 2023 and is expected to achieve a CAGR of more than 5% during 2024-2028. The Hungary life insurance market research report provides in-depth market analysis, including insights into the lines of business in the country’s life insurance industry. Furthermore, the report provides a detailed outlook by product category as well as values for key performance indicators, including gross written premium, penetration, and premium ceded and cession rates for the review and forecast periods.

Hungary Life Insurance Market Outlook, 2023-2028 (HUF Billion)

Hungary Life Insurance Market Outlook, 2023-2028 (HUF Billion)

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The Hungary life insurance market report also gives a comprehensive overview of the Hungarian economy and demographics. It further evaluates the competitive landscape in the country, which entails segment dynamics, competitive advantages, and profiles of insurers operating in the country. Moreover, it includes details of insurance regulations and recent changes in the regulatory structure.

Market Size (2022) HUF618.3 billion ($1.6 billion)
CAGR (2024-2028) >5%
Forecast Period 2024-2028
Historical Period 2019-2023
Key Lines of Business ·        Whole Life

·        General Annuity

·        Endowment

·        Term Life

·        Pension

·        Life PA&H

·        Other Life

Leading Companies ·        Magyar Posta Eletbiztosito

·        NN Biztosito

·        Union VIG

·        Generali-Providencia Biztosito

·        Groupama Garancia Biztosito

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Hungary Life Insurance Market Trends

Focus on Environmental, social, and governance (ESG), and insurtech are the recurring trends impacting the Hungarian life insurance market.

  • ESG has been a major theme for all large insurers and will be a central part of any leading business strategy over the coming years. ESG incorporation, in Hungary, is led by the presence of large, European insurance conglomerates and is practiced by local subsidiaries, both in investments and operations.
  • The life insurance sector is experiencing a demand for fast, simple, and online services which is paving the way for the emergence of insurtech startups and partnerships. With generative artificial intelligence (AI) that focuses on creating models and algorithms capable of generating new content, insurtechs are generating personalized insurance policies based on customer data. This, in turn, is enhancing customer experiences and increasing policy uptake. Additionally, generative AI is also being utilized to create interactive chatbots or virtual assistants that provide real-time support and streamline claims processing.

Hungary Life Insurance Market Segmentation by Lines of Business

Endowment was the leading life insurance line of business in 2023

The key lines of business in the Hungary life insurance industry are whole life, general annuity, endowment, term life, pension, life PA&H, and other life. The prevalent higher interest rate is likely to see insurers postponing the termination of guaranteed return products, thus supporting the growth of endowment policies.

Hungary Life Insurance Market Analysis by Lines of Business, 2023 (%)

Hungary Life Insurance Market Analysis by Lines of Business, 2023 (%)

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Hungary Life Insurance Market - Competitive Landscape

Magyar Posta Eletbiztosito was the largest life insurer in 2022

A few of the leading life insurance companies in Hungary are:

  • Magyar Posta Eletbiztosito
  • NN Biztosito
  • Union VIG
  • Generali-Providencia Biztosito
  • Groupama Garancia Biztosito

Hungary Life Insurance Market Analysis by Companies, 2022 (%)

Hungary Life Insurance Market Analysis by Companies, 2022 (%)

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Hungary Life Insurance Market - Latest Developments

  • In November 2023, the Irish insurtech startup Companjon partnered with Erste Bank Hungary to provide AI-enabled lifestyle insurance products and services to the latter’s customers. Through the Erste Bank Hungary’s George app, the insurtech aims to use AI to provide end-to-end, embedded insurance solutions.

Segments Covered in the Report

Hungary Life Insurance Lines of Business Outlook (Value, HUF Billion, 2019-2028)

  • Whole Life
  • General Annuity
  • Endowment
  • Term Life
  • Pension
  • Life PA&H
  • Other Life

Scope

This report provides:

  • A comprehensive analysis of the life insurance segment in Hungary.
  • It provides historical values for Hungary life’s insurance segment for the report’s 2019–23 review period, and projected figures for the 2024–28 forecast period.
  • It profiles the top life insurance companies in Hungary and outlines the key regulations affecting them.

Key Highlights

  • Key insights and dynamics of Hungary’s life insurance segment.
  • A comprehensive overview of Hungary’s economy, government initiatives, and investment opportunities.
  • Hungary’s insurance regulatory framework’s evolution, key facts, taxation regime, licensing, and capital requirements.
  • Hungary’s life insurance segment’s market structure gives details of lines of business.
  • Hungary’s life reinsurance business’ market structure gives details of premium ceded along with cession rates.
  • Distribution channels deployed by Hungary’s life insurers.
  • Details of the competitive landscape and competitors’ profiles.

Reasons to Buy

  • Make strategic business decisions using in-depth historical and forecast market data related to Hungary’s life insurance segment.
  • Understand the demand-side dynamics, key market trends, and growth opportunities in Hungary’s life insurance segment.
  • Assess the competitive dynamics in the life insurance segment.
  • Identify growth opportunities and market dynamics in key product categories.

Magyar Posta Eletbiztosito
NN Biztosito
Union Vienna Insurance
Generali-Providencia Biztosito
Groupama Garancia Biztosito
Allianz Hungaria
Aegon Magyarorszag Altalanos Biztosito
MetLife Magyarorszag

Table of Contents

Executive Summary

Economy Overview

Regulatory and Compliance

Key Market Trends

Trends and KPIs

Line of Business

Competitive Landscape

Deals and Jobs

Competitor Profiles

Reinsurance

Appendix

Frequently asked questions

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