Analysing the Potential Commercial Impact of 2022 Beijing Winter Olympic Games
This report analyses the potential commercial impact of the 2022 Beijing Winter Olympic Games. The report is split into two sections. The first section analyses what the expected impact of the Beijing 2022 Winter Olympics was pre-COVID-19, with a focus on the socioeconomic impact of previous Olympic Games, the commercial rights investments into Beijing 2022, ticketing and Beijing 2022 construction projects.. The second section of the report analyses the impact of COVID-19 on Beijing 2022, looking at COVID-19 policies for Beijing 2022, the current cases and vaccine landscape in China, visitation scenarios for Beijing 2022, the impact of COVID-19 and the current geopolitical environment on Beijing 2022 sponsors and broadcasters, tourism related advertisements and the tourism legacy of Beijing 2022.
This report provides an overview of the potential impact of Beijing 2022 in a COVID-19 world.
It analyses the impact of previous Olympic Games to make projections for the impact of Beijing 2022.
It analyses the impact of COVID-19 on a range of stakeholders involved in Beijing 2022
Commercially, Beijing 2022 was set to be one of the biggest Winter Olympics to date. It is projected that the 2021-24 Olympic cycle will generate around $3 billion in revenue from the TOP programme – a record for the IOC. It is expected that sponsorship will grow in significance in comparison to broadcasting revenues in this Olympic cycle.
The ongoing coronavirus pandemic has casted doubts on the operational uncertainty and commercial impact of the Beijing Winter Olympics, with full details regarding venue capacities and ticketing details yet to be released two months prior to the game. International spectators have been prohibited from attending the Games.
Reasons to Buy
To gain an understanding of the impact of major international sporting events such as the Olympic Games
Assess how COVID-19 is impacting major international sporting events and the tourism industry
Beijing Organising Committee of the Olympic and Paralympic Games
The Japan Consortium
Table of Contents
1. Expected Impact of Beijing 2022 pre-COVID-19
1.1 Socio-economic impact of the Olympics
1.2 IOC Revenue Sources and Dsitribution
1.4 Broadcasting Rights
1.6 Construction for Beijing 2022
2. Beijing 2022 & The Impact of COVID-19
2.1 COVID-19 Policies for Beijing 2022
2.2 Cases and vaccine rollout in China
2.3 COVID-19 Impact on Visitation
2.4 Sponsorship & Broadcasters
2.5 Tourism related advertisement
2.6 Tourism Legacy
Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.