Instore Shopping – Key Trends and Consumer Insights

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Instore Shopping Report Overview

Most consumers in all seven surveyed countries (the US, the UK, Spain, China, Italy, France, and Germany) will continue to shop instore over the next three months. This reflects the persistent importance of physical shops despite the shift to online which was catalyzed by the pandemic in many countries. The highest proportion of instore shopping happens in Spain. This aligns with the country’s relatively low online penetration, with consumers still valuing the instore shopping experience.

The instore shopping – key trends and consumer insights report will help understand consumer preferences for instore shopping. It provides valuable insight into how consumers intend to shop in stores in the future across different demographics with the use of contactless and checkout-free options. The report further elaborates on how retailers are incorporating new technologies to enhance the omnichannel experience, and introducing sustainable services, responding to growing consumer demand for more environmentally friendly shopping solutions.

Instore Shopping – Key Trends

Technology to enhance the instore shopping experience: The use of technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and Radio Frequency Identification (RFID) is transforming the instore shopping experience. These innovations facilitate immersive product interactions, personalized recommendations, efficient inventory management, and streamlined checkout processes, thereby enhancing customer satisfaction and providing retailers with deeper insights into consumer preferences. In July 2023, New Balance introduced a concept store in Singapore, distinguishing itself with an innovative approach to shoe fitting. The store incorporated Volumental’s 3D foot scanning technology in its fitting rooms, significantly enhancing the accuracy of shoe fittings.

Contactless stores and checkout options: Retailers are increasingly adopting contactless stores and checkout options, revolutionizing the consumer shopping journey by emphasizing speed and convenience. According to GlobalData’s global survey, 64.7% of consumers have used, will continue to use, and plan to use self-checkout services instore in the next three months, highlighting a preference for swift, seamless transactions. This shift caters to consumer demands and enhances operational efficiencies by reducing wait times and improving customer throughput. 7-Eleven Australia is enhancing its contactless shopping by partnering with Grabango to develop an advanced version of the My 7-Eleven App Pay and Go in some of its stores.

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Instore Shopping – Consumer Insights

Spanish consumers have the greatest tendency to shop instore. The US and the UK have similar proportions of consumers who will start, continue to, or shop instore more frequently over the next three months. Although online penetration is relatively high in these two countries, consumers have a strong desire to visit stores that offer more unique shopping experiences. Furthermore, Gen Z is at the forefront of increased instore shopping in most countries, except in China where Baby Boomers take the lead.

Coming to the product categories, Instore shopping dominates across essential and high-involvement categories, with food and grocery leading consumer preferences at an overwhelming 92%. Gardening, stationery, pets & pet care, and health & beauty among other categories with high involvement in instore shopping.

Categories Purchase Instore

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Reasons to Buy

  • Understand key trends in global instore shopping across a range of sectors
  • Access key data on how consumers are shopping instore globally to aid channel strategy
  • Use our in-depth analysis of trends to identify the opportunities for growth in the instore channel

New Balance
River Island
Ulta Beauty
Under Armour

Table of Contents

Exective Summary

Key Trends Within Instore Shopping

Technology to enhance the instore shopping experience

Contactless stores and checkout options

Experiential stores with an emphasis on personalization

Offering sustainable services instore

Consumer Insights

Methodology & Contacts

Frequently asked questions

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