Ireland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market
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A modest growth of 1% has been recorded in 2015. The market is heavily consolidated and the volumes rarely see any variations. Diageo and Heineken control over 3/4ths of the market. Ale recorded a strong growth of 6% in the year 2015. No attempt in significant rise of non-alcoholic beer. Hold of the existing beer over the Irish market is firm and there is no sign of decline. Price promotion helped mainstream brands.
Scope
Growth of 1% recorded in the year 2015.
While pre-existing brands Heineken and Diageo continue to dominate the market ale also recorded a strong growth of 6%.
In a contrasting trend over the beverage market beer and dairy products saw a rise
Beer, wine, FABs and spirits witnessed growth while cider and fortified wine faced market decline
Craft beer is on the rise here in the Irish market.
Reasons to Buy
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Evaluate the current emerging trends and future growth opportunities in the Ireland beer market to support your brand development and marketing initiatives
Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
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View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Barry Fitzwilliam Maxxium
Bulmers Ltd
Comans Wholesale Ltd
The Gleeson Group
Molson Coors Ireland
Richmond Marketing
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