Ireland Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

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A modest growth of 1% has been recorded in 2015. The market is heavily consolidated and the volumes rarely see any variations. Diageo and Heineken control over 3/4ths of the market. Ale recorded a strong growth of 6% in the year 2015. No attempt in significant rise of non-alcoholic beer. Hold of the existing beer over the Irish market is firm and there is no sign of decline. Price promotion helped mainstream brands.

Scope

Growth of 1% recorded in the year 2015.

While pre-existing brands Heineken and Diageo continue to dominate the market ale also recorded a strong growth of 6%.

In a contrasting trend over the beverage market beer and dairy products saw a rise

Beer, wine, FABs and spirits witnessed growth while cider and fortified wine faced market decline

Craft beer is on the rise here in the Irish market.

Reasons to Buy

Gain an in-depth understanding of the dynamics and structure of the Ireland beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

Evaluate the current emerging trends and future growth opportunities in the Ireland beer market to support your brand development and marketing initiatives

Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

Use our new PowerPoint add-on to quickly absorb a succinct summary of the key trends in the Ireland beer market

View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Diageo IrelandHeineken Ireland
Barry Fitzwilliam Maxxium
Bulmers Ltd
Comans Wholesale Ltd
The Gleeson Group
Molson Coors Ireland
Richmond Marketing

Table of Contents

1. Data Revisions Summary

2. Market Context

2.1 Market Parameters Tables

2.2 Legislation and Taxation Tables

3. Market Background Briefing

4. Market Update

4.2 Beer Pricing Tables

4.3 Beer Data Tables

5. Brewer Profiles

6. Appendix

6.1 Disclaimer

6.2 Methodology, Wisdom Attributes & Product Definitions

6.3 Map

Table

Table 1: Data Revisions Summary

Table 2: Republic of Ireland Population Size and Growth, 1987-2018F

Table 3: West Europe Population Size and Growth, 2005-2016F

Table 4: Republic of Ireland Economic Indicators, 2007-2017F

Table 5: West Europe Commercial Beverage Consumption – Per Capita, 2005-2016F

Table 6: West Europe Commercial Beverage Consumption – Per Capita % Share, 2005-2016F

Table 7: West Europe Commercial Beverage Consumption – Per Capita Growth, 2006-2016F

Table 8: Taxation Base

Table 9: Legal controls on Beer

Table 10: Tax Burden on Beer @ 5% Abv, 2015

Table 11: Beer Key Facts

Table 12: Top 10 Beer Brands – Volume, 2013-2015

Table 13: Top 10 International Premium and Super premium Beer Brands – Volume, 2013-2015

Table 14: Licensed Brand Owners and Licensees

Table 15: Beer Market Valuation (Local Currency), 2014-2016F

Table 16: Trade Margin Build-Up Model

Table 17: Selected Consumer Beer Prices: On-Premise, 2014-2016

Table 18: Selected Consumer Beer Prices: Off-Premise, 2014-2016

Table 19: Average Beverage Consumption – Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F

Table 20: Beer Production/Trade/Consumption 000 HL, 2005-2016F

Table 21: Beer Production/Trade/Consumption – Growth, 2005-2016F

Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F

Table 23: Beer Foreign Trade By Country (Imports), 2012-2016F

Table 24: Beer Foreign Trade By Country (Exports), 2012-2016F

Table 25: Beer Market Valuation (Local Currency), 2014-2016F

Table 26: Beer Consumption by Local Definition, 2012-2016F

Table 27: Beer Consumption by Standard Price Segmentation, 2012-2016F

Table 28: Beer Consumption by Alcoholic Strength, 2012-2016F

Table 29: Beer Consumption by Type, 2012-2016F

Table 30: Beer Consumption by Geographic Scope, 2012-2016F

Table 31: Beer All Trademarks, 2011-2015

Table 32: Beer Brands by Local Definition, 2011-2015

Table 33: Beer Brands by Standard Price Segment, 2011-2015

Table 34: Beer Brands by Alcoholic Strength, 2011-2015

Table 35: Beer Brands by Type, 2011-2015

Table 36: Imported Brands by Origin, 2011-2015

Table 37: Beer Licensed Brands, 2011-2015

Table 38: Beer Trademark Owners, 2011-2015

Table 39: Beer Local Operators, 2011-2015

Table 40: Beer leading Brewers/Importers, 2011-2015

Table 41: Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2012-2016F

Table 42: Beer Distribution: On vs. Off Premise, 2012-2016F

Table 43: Barry Fitzwilliam Maximum Brand Volumes 2011-2014

Table 44: Bulmer's Brand Volumes 2011-2013

Table 45: C&C (Ireland) Brand Volumes 2014-2015

Table 46: Comans Wholesale Ltd Brand Volumes 2011-2015

Table 47: Diageo, Ireland Brand Volumes 2011-2015

Table 48: Gleeson Group Brand Volumes 2011-2013

Table 49: Heineken Ireland Brand Volumes 2011-2015

Table 50: InBev Ireland Brand Volumes 2011-2015

Table 51: Richmond Marketing Brand Volumes 2011-2015

Figures

Figure 1: Beer Leading Brewers/Importers, 2015

Figure 2: Beer Consumption by Pack Material/Type, 2015

Figure 3: Beer Distribution by Channel, 2015

Figure 4: Beer Consumption by Price Segment, 2015

Frequently asked questions

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