Italy Beer and Cider Market Insights 2020 – Key Insights and Drivers behind the Beer and Cider Market Performance
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Falling Italian population became the national concern for the government in 2019, and emerged as the biggest challenge to the country’s retail and consumer market. Italy saw its population decline at a rate of 0.13%, led largely by declining birth rates and high emigration of young population in search of work opportunities. According to the UN (United Nations), Italy ranks behind Japan for having the largest share of aged population. This demographic scenario is expected to continue in the near future, leading to continuous contraction of the target market for beer and cider in the country.
Italy Beer and Cider Market Insights 2020 report provides a complete overview of the Italy Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2019 performance and 2020 outlook.
Scope
Covering total market (On and Off-Premise) the report details –
– 2014-2019 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2020 forecasts.
– Value by distribution channel 2013-2019, with 2020 forecasts.
– Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
– Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.
Reasons to Buy
– Gain an in-depth understanding of the dynamics and structure of the Italy Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
– Evaluate the current emerging trends and future growth opportunities in the Italy Beer and Cider market to support your brand development and marketing initiatives.
– Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
– Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
– Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.
Peroni
AB InBev Italia
Birra Castello
Carlsberg Italia
Forst
Bavaria Italia
Ceres Spa
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