Italy: Broadband Initiatives and Enhancement of Service and Content Offerings Are Key to Driving Revenue Growth
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The telecommunications market in Italy will generate $26.6bn (€25.3bn) in service revenue in 2016. Telecom service revenue is expected to grow at a CAGR of 2.1% during 2015-2020, driven by growth in mobile data, fixed VoIP, fixed broadband and pay-TV. Mobile data will be the fastest-growing segment, registering a CAGR of 8.1% over 2015-2020, followed by fixed broadband (7.4%). To offset the decline in traditional fixed and mobile voice and messaging services, operators are focusing on increasing broadband penetration and mobile data, which will be driven by increasing adoption of mobile broadband services, paving the way for potential growth areas including M2M and mobile payment services. Going forward, operators should focus on fixed/mobile convergence to retain customers and increase spend per household. Increasing investments by operators on high-speed networks will offer opportunities for network and equipment vendors. Increasing consolidation in the market will further intensify competition, unlocking new revenue streams for operators.
Scope
• The overall telecom service revenue in Italy will decline by 6.1% over 2015-2016 to reach $26.6bn (€25.3bn) in 2016.· From 2015 to 2020, the telecommunications market in Italy will see service revenue grow at a CAGR of 2.1%, boosted mainly by mobile and fixed data segments.
• Mobile revenue will account for 56.9% of total telecom revenue in 2020. Mobile data will be an important driver behind this trend, as it will expand at a CAGR of 8.1% during 2015-2020.
• We expect the contribution of Internet access to fixed services revenue to reach 46.4% in 2016 and increase to 58.3% in 2020.
• The Italian telecom market will be dominated by Telecom Italia as the leading mobile and fixed line operator, followed by Vodafone Italy and WIND Italy. The presence of alternate operators and M&A activity in the country will further intensify competition.
Reasons to Buy
Gain in-depth analysis of current strategies and future trends of the telecommunications market in Italy, service providers and key opportunities in a concise format, to build proactive and profitable growth strategies.
Understand the factors behind ongoing and upcoming trends in Italy’s mobile communications, fixed telephony, broadband markets and pay-TV markets, including the evolution of service provider market shares, to align product offerings and strategies to meet customer’s demand.
Leverage the graphical information (more than 20 charts and tables in the report based on the Pyramid Research forecast products), to gain an overview of the telecom market in Italy.
Analysis of key telecom players in the markets and major business strategies being adopted by them, to identify the opportunities to improve the market share.
Explore novel opportunities to align your product strategies and offerings to meet the requirements and succeed in the challenging telecommunications market in Italy.
Vodafone Italy
Wind Italy
3 Italia
Sky Italia
Fastweb
Metroweb
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