Decathlon, Italy (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
Decathlon’s consumers are typically older, with Gen X and Boomers comprising 69 3 of its shopper base These consumers will be attracted to its extensive store network and wide range of sports products at affordable prices, making it a convenient place to shop.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Though Decathlon provides a one-stop solution for all sports requirements, it struggles to attract young consumers
– Decathlon’s range of sports products makes it a convenient place to shop for consumers taking up sport
– Its focus on rental and becoming a marketplace will help Decathlon stay ahead
Reasons to Buy
– Gain a comprehensive knowledge on Decathlon's business and develop a competitive advantage
– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing and footwear segment in Italy
Key Players
Table of Contents
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